Creating an impact
Our insights and innovation processes make sure we always target the right audience with the right message at the right time – to create the best possible impact!
We secure ROI for our clients through PR, marketing, events, sales calls, marketing campaigns, fam trips, influencer activations, social media content and much more.
And we always monitor and report the results – also when clients don’t ask us to do so!

Creating an impact
Our insights and innovation processes make sure we always target the right audience with the right message at the right time – to create the best possible impact!
We secure ROI for our clients through PR, marketing, events, sales calls, marketing campaigns, fam trips, influencer activations, social media content and much more.
And we always monitor and report the results – also when clients don’t ask us to do so!

Our method
Measuring the impact of PR and marketing campaigns is essential to understand their performance and ensure a good ROI.
Insight is the first step where we gather data and insights about the target audience and industry to identify strengths, weaknesses, opportunities, and threats. Innovate is the next step where we use our expertise and creativity to develop effective campaigns tailored to the unique needs of the brand.
Finally, we use our expertise to execute the campaigns in a professional way that creates the desired Impact. We use various metrics to evaluate their effectiveness and identify areas for improvement. Our three-step approach is designed to provide a comprehensive and effective method of measuring the impact of the projects we work with.
Services
Crisis Management
We assist our clients in the planning of crisis management, and we are ready to help if a crisis strikes your company.
Digital Marketing
We have broad experience with developing and executing digital marketing campaigns – across DV360, Adform, Google Display Network, Paid Social, Google Ads, YouTube, etc.
Events
We work with the development and execution of events, such as press meetings, blogger events, destination events, and our very own press event for the tech industry, TechBrief.
Marketing/Campaigns
We handle marketing campaigns – big and small – from the creative strategies to execution and reporting.
Some of our most impactful cases

Workshop for Indian region Kerala in Stockholm
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Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients
Read more
Influencer Campaign: Teaching Norwegians the Concept Cucina Povera
Read more
Michelin chef book launch to celebrate Irish food culture
Read moreIMPACT
Recent news
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Related
6 influencer marketing trends for 2024 that you want to know about!
2023-09-27Read more
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Lifestyle
Nordic travelers want food experiences – and preferably authentic ones
2023-09-25Read more
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Related
Hanna celebrates 10-year anniversary!
2023-08-01Read more
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Lifestyle
Inspirational campaign to encourage Danes to eat Irish lamb
2023-07-11Read more
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Lifestyle
Highlighting Irish food culture and gastronomy with Midsummer celebration
2023-07-03Read more
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Lifestyle
Fun influencer campaign using AR to highlight heritage
2023-06-29Read more
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Travel
Related to represent the Italian National Tourist Board
2023-06-22Read more
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Travel
Agency gathering in Ras al Khaimah
2023-06-19Read more
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Related
Related celebrates 20th anniversary after successful year
2023-06-14Read more
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Travel
Journalists exploring Flanders by bike
2023-05-16Read more
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Travel
Workshop for Indian region Kerala in Stockholm
2023-04-13Read more
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Travel
Extended social media contract with Croatian National Tourist Board
2023-03-27Read more
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Travel
Airline coop: Japan and Finnair
2023-03-15Read more
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Travel
Marketing for Air India
2023-03-13Read more
Contact the impact team

Jens Juliussen
Travel Trade & Marketing Director
Overall responsible for travel trade projects. Has a strong network and 25+ years of experience within the Nordic travel industry, which we benefit from through product development, constant improvements, and partnerships for our clients.

Helle Jakobsen
Lifestyle PR, Social & Content Director
Making sure we create great results and exploit potentials for our lifestyle clients. Experienced communication expert with a keen eye for project management. Broad network of media, influencers and stakeholders thanks to +10 years in business.

Christina Holm Hansen
Travel PR, Social & Content Director
Overseeing all travel PR activities. Skillful communication expert with a talent for balancing effective time management with not missing the important details. Follows trends and tendencies and is great at spotting new contacts and opportunities in the Nordic media landscape.
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