Nice to meet you!
Market leading Nordic agency
Related is a Nordic full-service agency founded in 2003, specialized in positioning international brands on the Nordic market.
We are experts within the tourism and lifestyle segments – in fact we are the leading Nordic full-service agency within tourism.

We work with dreams, experiences and memories
Related exists to enable brands and destinations realize their full potential in the Nordic markets.
Our mission is to help our clients communicate how their products can inspire dreams, create meaningful experiences, and generate lasting memories for the Nordic consumers.
We understand the power of joyful anticipation generated by dreams. We know the value of strong sensorial, physical and spiritual experiences. And last, but not least, we believe in lifting those memories to build enduring and impactful connections between brands and their audiences.
At the core of our mission is a deep commitment to our values, which include creativity, engagement, flexibility and competency and we ongoingly seek to challenge old beliefs and develop new, tailormade ideas. All in a trustful and dedicated manner.
We do so by combining creative curiosity and a flexible approach with solid expertise and hardcore data. Our approach can be summed up in the three I’s: Insight, Innovation and Impact.
Our goal is to create actual results that make a difference – aligned with the strategic goals and in close partnership with each client. Not only do we want to meet our clients’ expectations; we strive to exceed them.
The staff
Get in touch

Henrik Koch
CEO & Owner
Makes sure our clients are kept on their toes and overall responsible for strategic development, creative campaigns and insights. Constantly challenging status quo. The driving force behind our yearly survey on travel trends.

Jens Juliussen
Travel Trade & Marketing Director
Overall responsible for travel trade projects. Has a strong network and 25+ years of experience within the Nordic travel industry, which we benefit from through product development, constant improvements, and partnerships for our clients.

Helle Jakobsen
Lifestyle PR, Social & Content Director
Making sure we create great results and exploit potentials for our lifestyle clients. Experienced communication expert with a keen eye for project management. Broad network of media, influencers and stakeholders thanks to +10 years in business.

Christina Holm Hansen
Travel PR, Social & Content Director
Overseeing all travel PR activities. Skillful communication expert with a talent for balancing effective time management with not missing the important details. Follows trends and tendencies and is great at spotting new contacts and opportunities in the Nordic media landscape.
We’d love to hear from you!
Latest update from related
Recent news...
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1/10Related
New team member in Stockholm!
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2/10Related
Related at Travel Match, Grand Travel Awards and TravelXpo in Oslo
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3/10Related
Leader seminar about the Nordic aviation industry
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4/10Related
One report to conquer all: Destination Brand Awareness Report
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5/10Related
PR and communication trends for 2023
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6/10Related
Happy Holidays!
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7/10Related
Magical Christmas fam trip to Estonia
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8/10Related
Bourbon tasting for Travel South USA
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9/10Travel
What happened in the travel world during 2022? End-of-the year analysis
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10/10Related
Great success at Travel News Market 2022
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