Nice to meet you!
Market-leading Nordic agency
Related is a Nordic full-service agency founded in 2003, specialized in positioning international brands on the Nordic market.
We are experts within the tourism and lifestyle segments – in fact we are the leading Nordic full-service agency within tourism.

We work with dreams, experiences and memories
Related exists to enable brands and destinations realize their full potential in the Nordic markets.
Our mission is to help our clients communicate how their products can inspire dreams, create meaningful experiences, and generate lasting memories for the Nordic consumers.
We understand the power of joyful anticipation generated by dreams. We know the value of strong sensorial, physical and spiritual experiences. And last, but not least, we believe in lifting those memories to build enduring and impactful connections between brands and their audiences.
At the core of our mission is a deep commitment to our values, which include creativity, engagement, flexibility and competency and we ongoingly seek to challenge old beliefs and develop new, tailormade ideas. All in a trustful and dedicated manner.
We do so by combining creative curiosity and a flexible approach with solid expertise and hardcore data. Our approach can be summed up in the three I’s: Insight, Innovation and Impact.
Our goal is to create actual results that make a difference – aligned with the strategic goals and in close partnership with each client. Not only do we want to meet our clients’ expectations; we strive to exceed them.
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Get in touch

Henrik Koch
CEO & Owner
Makes sure our clients are kept on their toes and overall responsible for strategic development, creative campaigns and insights. Constantly challenging status quo. The driving force behind our yearly survey on travel trends.

Jens Juliussen
Travel Trade & Marketing Director
Overall responsible for travel trade projects. Has a strong network and 25+ years of experience within the Nordic travel industry, which we benefit from through product development, constant improvements, and partnerships for our clients.

Helle Jakobsen
Lifestyle PR, Social & Content Director
Making sure we create great results and exploit potentials for our lifestyle clients. Experienced communication expert with a keen eye for project management. Broad network of media, influencers and stakeholders thanks to +10 years in business.

Christina Holm Hansen
Travel PR, Social & Content Director
Overseeing all travel PR activities. Skillful communication expert with a talent for balancing effective time management with not missing the important details. Follows trends and tendencies and is great at spotting new contacts and opportunities in the Nordic media landscape.
We’d love to hear from you!
Latest update from related
Recent news...
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1/10Related
Economic outlook: The Nordics continue to maintain strong position
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2/10Travel
Journalists exploring Flanders by bike
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3/10Related
Our new look – why, how, what?
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4/10Travel
Extension of Japan contract
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5/10Travel
The Nordic sustainable traveler: Demographics and behaviour
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6/10Related
New team member – please welcome Lars!
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7/10Travel
We’re making an app!
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8/10Related
Conference on innovation in tourism
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9/10Related
New data and insights team member
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10/10Travel
Workshop for Indian region Kerala in Stockholm
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Each month, we share news, updates and insights from the worlds of tourism and lifestyle in the Nordics. Sign up for one – or both – of our two newsletters to stay up to date!
You can always unsubscribe at the bottom of each newsletter or by sending an email to cbo@related.dk stating your preferences.