Cases

Extensive PR campaign for Macao Government Tourism Office

Related assists Macao Government Tourism Office with research, strategies, PR, trade and marketing activities in the Nordic market.

Extensive PR campaign for Macao Government Tourism Office

Representation of Dubai Tourism in the Nordics

As Nordic representative for Dubai Tourism, Related handled all travel trade, PR, marketing and MICE activities from 2016-2018.

Representation of Dubai Tourism in the Nordics

Lockdown destination branding for Malta Tourism Authority through Travel and take-away campaign

During the worldwide corona-lockdown, we created and coordinated a new campaign concept called Travel and Takeaway on behalf of our client Malta Tourism Authority.

Lockdown destination branding for Malta Tourism Authority through Travel and take-away campaign

BROADCAST TV: MASTERCHEF IN FLANDERS

On behalf of VISITFLANDERS, Related pitched, negotiated and arranged for a TV crew to film in Flanders (Northern Belgium) for the popular Swedish food tv-show MasterChef.

BROADCAST TV: MASTERCHEF IN FLANDERS

POPULAR DANISH TV HOST VISITED THE BEACHES OF FORT MYERS AND SANIBEL

In 2019, the Danish X Factor and TV celebrity Sofie Linde visited The Beaches of Fort Myers and Sanibel in Florida with her husband and daughter on a two-week holiday. Their journey was initiated by Related on behalf of The Beaches of Fort Myers and Sanibel in partnership with Jysk Rejsebureau.

POPULAR DANISH TV HOST VISITED THE BEACHES OF FORT MYERS AND SANIBEL

A taste of Britain on Norwegian TV

Related represented VisitBritain in Norway, assisting with PR and trade activities.

A taste of Britain on Norwegian TV

Miami on a budget

A Danish travel journalist got to experience Miami on a budget resulting in a nice article showing the diversity of the destination reaching 360,000 Danes.

Miami on a budget

Media breakfast events about Grindelwald and Jungfrau Railways

Related coordinated three media breakfasts on behalf of our new clients Jungfrau Railways & Grindelwald Tourism – to introduce media in Sweden, Denmark and Norway to the charming alp village of Grindelwald and the new V-Cableway project by Jungfrau Railways.

Media breakfast events about Grindelwald and Jungfrau Railways

Family influencer promoting German hotel

On behalf of the German 4 star hotel Hotel Hafen Flensburg, we invited the Danish family and lifestyle influencer Miss Jeanett to visit the hotel on a weekend stay with her family.

Family influencer promoting German hotel

Content for magazine

Related assists Esbjerg Erhvervsudvikling with articles for magazines and various PR activities.

Content for magazine

Madhya Pradesh Roadshow – Trade and Media event in Stockholm and Oslo

In October 2019, on behalf of Incredible Design, Related arranged two successful roadshows for Madhya Pradesh.

Madhya Pradesh Roadshow – Trade and Media event in Stockholm and Oslo

Group press trip showing unknown sides of Dubai

On behalf of Dubai Tourism, we initiated and coordinated a group press trip to Dubai focusing on the authentic side of the desert metropolis and some of its many hidden gems.

Group press trip showing unknown sides of Dubai

Nordic roadshow for Visit Maldives

With the aim of inspiring Nordic tour operators and travel agencies and informing them about the Maldives as a holiday destination, Related coordinated an exotic roadshow in four Nordic capitals in February 2015 on behalf of Visit Maldives.

Nordic roadshow for Visit Maldives

Positioning Flanders through food

As Visit Flanders’ Scandinavian representatives, Related organized a culinary event for the Norwegian travel trade and media representatives in November 2019 with the aim of positioning Flanders as a culinary hotspot.

Positioning Flanders through food

Scandinavian sales mission for The Great American West

As the Nordic representatives for The Great American West, Related organized a full-week sales mission to the Scandinavian countries in December 2019.

Scandinavian sales mission for The Great American West

Press trip to Florida must-stop

In late 2019, Related organized and hosted a small group press trip to The Beaches of Fort Myers and Sanibel for 3 journalists in total – in partnership with Norwegian Airlines.

Press trip to Florida must-stop

PARTNERSHIP WITH NORWEGIAN: RADIO PR CAMPAIGN PROMOTING LAS VEGAS

To increase awareness of Las Vegas in Sweden, Related teamed up with airline Norwegian and Swedish morning radio show Rix Morronzoo for a joint radio campaign

PARTNERSHIP WITH NORWEGIAN: RADIO PR CAMPAIGN PROMOTING LAS VEGAS

Influencer partnership: Ireland and Fjällräven

On behalf of our client Tourism Ireland, Related recently initiated an influencer and brand partnership involving the well-known Danish influencer Emily Salomon.

Influencer partnership: Ireland and Fjällräven

NORWEGIAN FOOD BLOGGER EXPLORING PORTO

With the aim of increasing awareness of Porto’s culinary offers among Norwegian foodies, Related initiated and coordinated a press visit to Porto on behalf of Visit Portugal.

NORWEGIAN FOOD BLOGGER EXPLORING PORTO

ROMANTIC INFLUENCER GETAWAY TO GENEVA

On behalf of Geneva Tourism, Related initiated and coordinated an influencer partnership with leading Norwegian lifestyle influencer Caroline Berg Eriksen.

ROMANTIC INFLUENCER GETAWAY TO GENEVA

BROADCAST TV: PERNILLAS VÄRLD EXPERIENCING DUBAI

As PR representative for Dubai Tourism, Related pitched Dubai as a destination for the popular TV program called Wahlgrens Värld (Wahlgren’s World) on Channel 5.

BROADCAST TV: PERNILLAS VÄRLD EXPERIENCING DUBAI

Competition collaboration to reach active women

To make active Scandinavian women aware of Benidorm’s many sports possibilities, Related initiated a campaign with a sports brand, reaching more than 425,000 Nordic people.

Competition collaboration to reach active women

Related hosts the biggest B2B tech press event in the Nordics

Every fall, Related hosts the only joint large-scale B2B press event in the Nordics, TechBrief, where some of the world’s biggest consumer tech brands meet with a crowd of Nordic tier 1 editors in Stockholm.

Related hosts the biggest B2B tech press event in the Nordics

Florida roadshow in Scandinavia

On behalf of The Beaches of Fort Myers and Sanibel, Related teamed up with the representatives for Greater Fort Lauderdale and Visit Tampa Bay and conducted a Scandinavian roadshow in April 2018.

Florida roadshow in Scandinavia

Launch of direct Norwegian route to Las Vegas

Related arranged a successful launch party for media and travel trade to celebrate Norwegian Airlines’ new direct route to Las Vegas.

Launch of direct Norwegian route to Las Vegas

Exclusive and sensational event for Costa Brava in Stockholm

To create awareness of Costa Brava in the Nordics, Related coordinated 3 creative events for travel agencies, media and MICE agents in Stockholm.

Exclusive and sensational event for Costa Brava in Stockholm

New brand concept and massive media coverage

Related developed and executed a new brand, communications tool box, and PR strategy for Hærvejen.

New brand concept and massive media coverage

Feel the vibes of Jamaica

Related secured top Swedish media for a fam trip to Jamaica – with the aim of raising awareness about the destination ahead of the winter season.

Feel the vibes of Jamaica

Festive cycling event for media, influencers and consumers

Related is the Scandinavian representative for VISITFLANDERS and handles all travel trade, PR, marketing and MICE activities in Sweden, Denmark and Norway.

Festive cycling event for media, influencers and consumers

Nordic fam trip to the Philippines

Related invited and hosted a Nordic group of tour operators on a fam trip to the Philippines, including a visit to the yearly travel fair, PHITEX.

Nordic fam trip to the Philippines

BRINGING NORDIC TRAVELERS CLOSER TO DUBAI

On behalf of our client Dubai Tourism and Commerce Marketing, we set up a major digital campaign in collaboration with Nordic Tour operator TUI named ‘’Closer to the Sun” across all four Nordic countries.

BRINGING NORDIC TRAVELERS CLOSER TO DUBAI

Successful foodie competition for German hotel client

To increase awareness of Hotel Hafen Flensburg among Danish foodies, Related has initiated and coordinated a competition coop with Denmark’s biggest foodie community, Gastromand.

Successful foodie competition for German hotel client

New and traditional PR for Creative

Related handles all PR activities for Creative in the Nordics – from press releases, review coordination and trade show presence to social media campaigns.

New and traditional PR for Creative

PR representative for international luxury resorts

As Nordic PR representative for Banyan Tree Phuket, we handle press releases, press trips, etc.

PR representative for international luxury resorts

Strategic launch campaign for TP-Link

In the fall of 2017, Related is in charge of an extensive Nordic launch campaign – including everything from strategic campaign idea and concept and planning to implementation and evaluation – for TP-Link’s first mesh Wi-Fi solution.

Strategic launch campaign for TP-Link

Sri Lanka touring the Nordics

Related organized a Sri Lanka roadshow in the four Nordic capitals where 156 Nordic travel professionals got to meet new Sri Lankan partners.

Sri Lanka touring the Nordics

PR launch for new luxury hotel

To create awareness about the newly opened luxury hotel The Fontenay in Hamburg, Related was chosen to undertake a range of PR activities in the Danish market.

PR launch for new luxury hotel

Ongoing press activities for Danish chain of opticians

Related handles local, regional, and national press efforts for one of the biggest optician chains in Denmark.

Ongoing press activities for Danish chain of opticians

Nordic PR launch of Blue Microphones

Through an extensive PR campaign, Related was in charge of introducing Blue Microphones to the Nordic market.

Nordic PR launch of Blue Microphones

Benidorm coop with well-known beauty brand

On behalf of Visit Benidorm, Related initiated a coop with the beauty brand Clinique on the Danish market to inspire and increase awareness of Benidorm among Danish quality-oriented women.

Benidorm coop with well-known beauty brand

Nordic bloggers experience Singapore

Related organized a blogger trip to the Lion City for a group of Nordic bloggers, resulting in amazing posts and social media buzz.

Nordic bloggers experience Singapore

Facebook community for seniors

As the Danish PR agency for Doro, Related has developed a successful Facebook community for Doro’s key audience; seniors.

Facebook community for seniors

Branding concept and PR strategy for VisitGudenaa

Related was assigned the task of creating a new branding concept, including logo, visual identity, brand film and supporting marketing materials for VisitGudenaa.

Branding concept and PR strategy for VisitGudenaa

New brand and visual identity for Limfjorden

In late Summer 2020, Related was selected to develop a new brand, including a new visual identity, brand values and brand story, for the Danish destination Destination Limfjorden.

New brand and visual identity for Limfjorden

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