Extensive PR campaign for Macao Government Tourism Office
Related assists Macao Government Tourism Office with research, strategies, PR, trade and marketing activities in the Nordic market.
Representation of Dubai Tourism in the Nordics
As Nordic representative for Dubai Tourism, Related handled all travel trade, PR, marketing and MICE activities from 2016-2018.
Lockdown destination branding for Malta Tourism Authority through Travel and take-away campaign
During the worldwide corona-lockdown, we created and coordinated a new campaign concept called Travel and Takeaway on behalf of our client Malta Tourism Authority.
BROADCAST TV: MASTERCHEF IN FLANDERS
On behalf of VISITFLANDERS, Related pitched, negotiated and arranged for a TV crew to film in Flanders (Northern Belgium) for the popular Swedish food tv-show MasterChef.
POPULAR DANISH TV HOST VISITED THE BEACHES OF FORT MYERS AND SANIBEL
In 2019, the Danish X Factor and TV celebrity Sofie Linde visited The Beaches of Fort Myers and Sanibel in Florida with her husband and daughter on a two-week holiday. Their journey was initiated by Related on behalf of The Beaches of Fort Myers and Sanibel in partnership with Jysk Rejsebureau.
A taste of Britain on Norwegian TV
Related represented VisitBritain in Norway, assisting with PR and trade activities.
Miami on a budget
A Danish travel journalist got to experience Miami on a budget resulting in a nice article showing the diversity of the destination reaching 360,000 Danes.
PLACING SMART HOME HEATING IN A NORDIC CONTEXT
Hong Kong IoT startup Ambi Labs wanted to introduce their brand and their new smart home AC and heat pump controller Ambi Climate Mini to the Nordic market. We helped them create a go-to-market strategy tailored to the Nordic lifestyle.
Media breakfast events about Grindelwald and Jungfrau Railways
Related coordinated three media breakfasts on behalf of our new clients Jungfrau Railways & Grindelwald Tourism – to introduce media in Sweden, Denmark and Norway to the charming alp village of Grindelwald and the new V-Cableway project by Jungfrau Railways.
Family influencer promoting German hotel
On behalf of the German 4 star hotel Hotel Hafen Flensburg, we invited the Danish family and lifestyle influencer Miss Jeanett to visit the hotel on a weekend stay with her family.
Content for magazine
Related assists Esbjerg Erhvervsudvikling with articles for magazines and various PR activities.
Madhya Pradesh Roadshow – Trade and Media event in Stockholm and Oslo
In October 2019, on behalf of Incredible Design, Related arranged two successful roadshows for Madhya Pradesh.
Group press trip showing unknown sides of Dubai
On behalf of Dubai Tourism, we initiated and coordinated a group press trip to Dubai focusing on the authentic side of the desert metropolis and some of its many hidden gems.
Nordic roadshow for Visit Maldives
With the aim of inspiring Nordic tour operators and travel agencies and informing them about the Maldives as a holiday destination, Related coordinated an exotic roadshow in four Nordic capitals in February 2015 on behalf of Visit Maldives.
Positioning Flanders through food
As Visit Flanders’ Scandinavian representatives, Related organized a culinary event for the Norwegian travel trade and media representatives in November 2019 with the aim of positioning Flanders as a culinary hotspot.
Scandinavian sales mission for The Great American West
As the Nordic representatives for The Great American West, Related organized a full-week sales mission to the Scandinavian countries in December 2019.
Press trip to Florida must-stop
In late 2019, Related organized and hosted a small group press trip to The Beaches of Fort Myers and Sanibel for 3 journalists in total – in partnership with Norwegian Airlines.
PR activities around virtual niche event
We assisted VISITFLANDERS with a range of PR activities related to the popular niche beer event Toer de Geuze which was held online this year. The efforts made the Scandinavian countries among the top in terms of reach.
PARTNERSHIP WITH NORWEGIAN: RADIO PR CAMPAIGN PROMOTING LAS VEGAS
To increase awareness of Las Vegas in Sweden, Related teamed up with airline Norwegian and Swedish morning radio show Rix Morronzoo for a joint radio campaign
BRANDING TENERIFE’S GREAT OUTDOORS WITH TARGETED CAMPAIGNS
On behalf of Turismo de Tenerife, Related was appointed to raise awareness of Tenerife’s great outdoors and endless possibilities for active travelers.
INTRODUCING THE NORDICS TO DUBAI’S COFFEE CULTURE
To keep Dubai top of mind and introduce the Nordic travel trade and media to cultural and authentic Dubai, we hosted a virtual event about Dubai and Arabic coffee culture.
EXCLUSIVE COOKING EVENT: A TASTE OF IRELAND
We assisted Tourism Ireland with arrangements for an exclusive media cooking event in Copenhagen aiming to give a taste of Ireland.
Influencer partnership: Ireland and Fjällräven
On behalf of our client Tourism Ireland, Related recently initiated an influencer and brand partnership involving the well-known Danish influencer Emily Salomon.
NORWEGIAN FOOD BLOGGER EXPLORING PORTO
With the aim of increasing awareness of Porto’s culinary offers among Norwegian foodies, Related initiated and coordinated a press visit to Porto on behalf of Visit Portugal.
ROMANTIC INFLUENCER GETAWAY TO GENEVA
On behalf of Geneva Tourism, Related initiated and coordinated an influencer partnership with leading Norwegian lifestyle influencer Caroline Berg Eriksen.
BROADCAST TV: PERNILLAS VÄRLD EXPERIENCING DUBAI
As PR representative for Dubai Tourism, Related pitched Dubai as a destination for the popular TV program called Wahlgrens Värld (Wahlgren’s World) on Channel 5.
Competition collaboration to reach active women
To make active Scandinavian women aware of Benidorm’s many sports possibilities, Related initiated a campaign with a sports brand, reaching more than 425,000 Nordic people.
CHRISTMAS CALENDAR EDUCATING NORDIC TRAVEL AGENTS ON DUBAI
TO SPREAD SOME CHRISTMAS JOY, WHILE ALSO EDUCATING THE TRAVEL TRADE, WE RECENTLY INITIATED, COORDINATED, AND EXECUTED A TRAINING ACTIVITY ON BEHALF OF OUR CLIENT DUBAI TOURISM.
Related hosts the biggest B2B tech press event in the Nordics
Every fall, Related hosts the only joint large-scale B2B press event in the Nordics, TechBrief, where some of the world’s biggest consumer tech brands meet with a crowd of Nordic tier 1 editors in Stockholm.
Florida roadshow in Scandinavia
On behalf of The Beaches of Fort Myers and Sanibel, Related teamed up with the representatives for Greater Fort Lauderdale and Visit Tampa Bay and conducted a Scandinavian roadshow in April 2018.
Launch of direct Norwegian route to Las Vegas
Related arranged a successful launch party for media and travel trade to celebrate Norwegian Airlines’ new direct route to Las Vegas.
Christmas greetings to Blue Microphones influencer team
To share the good of the holidays, we created a personalized Christmas greeting to members of our Blue Crew team on behalf of our client Blue Microphones.
New brand and visual identity for Limfjorden
In late Summer 2020, Related was selected to develop a new brand, including a new visual identity, brand values and brand story, for the Danish destination Destination Limfjorden.
Exclusive and sensational event for Costa Brava in Stockholm
To create awareness of Costa Brava in the Nordics, Related coordinated 3 creative events for travel agencies, media and MICE agents in Stockholm.
New brand concept and massive media coverage
Related developed and executed a new brand, communications tool box, and PR strategy for Hærvejen.
Feel the vibes of Jamaica
Related secured top Swedish media for a fam trip to Jamaica – with the aim of raising awareness about the destination ahead of the winter season.
Festive cycling event for media, influencers and consumers
Related is the Scandinavian representative for VISITFLANDERS and handles all travel trade, PR, marketing and MICE activities in Sweden, Denmark and Norway.
Nordic fam trip to the Philippines
Related invited and hosted a Nordic group of tour operators on a fam trip to the Philippines, including a visit to the yearly travel fair, PHITEX.
Campaign targeting niche cycling segment for VISITFLANDERS
Related assisted VISITFLANDERS with the Scandinavian part of a global cycling campaign called The Flandrien Challenge.
Ongoing press activities for Danish chain of opticians
Related handles local, regional, and national press efforts for one of the biggest optician chains in Denmark.
Nordic PR launch of Blue Microphones
Through an extensive PR campaign, Related was in charge of introducing Blue Microphones to the Nordic market.
POPULAR DANISH PODCASTER POWERED BY BLUE
In a partnership with the popular Danish podcaster Stephanie Fisker, Blue Microphones is receiving endorsement and a stamp of approval from a trusted source.
CREATIVE COLLABORATION GIVES TECH GADGET MAGIC TWIST
To create awareness about Sound Blaster Play! 4, we teamed up with content creator Simon Lussetti.
BRINGING NORDIC TRAVELERS CLOSER TO DUBAI
On behalf of our client Dubai Tourism and Commerce Marketing, we set up a major digital campaign in collaboration with Nordic Tour operator TUI named ‘’Closer to the Sun” across all four Nordic countries.
Successful foodie competition for German hotel client
To increase awareness of Hotel Hafen Flensburg among Danish foodies, Related has initiated and coordinated a competition coop with Denmark’s biggest foodie community, Gastromand.
Branding concept and PR strategy for VisitGudenaa
Related was assigned the task of creating a new branding concept, including logo, visual identity, brand film and supporting marketing materials for VisitGudenaa.
Benidorm coop with well-known beauty brand
On behalf of Visit Benidorm, Related initiated a coop with the beauty brand Clinique on the Danish market to inspire and increase awareness of Benidorm among Danish quality-oriented women.
Facebook community for seniors
As the Danish PR agency for Doro, Related has developed a successful Facebook community for Doro’s key audience; seniors.
Nordic bloggers experience Singapore
Related organized a blogger trip to the Lion City for a group of Nordic bloggers, resulting in amazing posts and social media buzz.
New and traditional PR for Creative
Related handles all PR activities for Creative in the Nordics – from press releases, review coordination and trade show presence to social media campaigns.
PR representative for international luxury resorts
As Nordic PR representative for Banyan Tree Phuket, we handle press releases, press trips, etc.
Strategic launch campaign for TP-Link
In the fall of 2017, Related is in charge of an extensive Nordic launch campaign – including everything from strategic campaign idea and concept and planning to implementation and evaluation – for TP-Link’s first mesh Wi-Fi solution.
Sri Lanka touring the Nordics
Related organized a Sri Lanka roadshow in the four Nordic capitals where 156 Nordic travel professionals got to meet new Sri Lankan partners.
PR launch for new luxury hotel
To create awareness about the newly opened luxury hotel The Fontenay in Hamburg, Related was chosen to undertake a range of PR activities in the Danish market.