On behalf of JNTO, Related has coordinated an airline coop with Finnair in the Nordic market.

Located in the Nordics? Then maybe you should keep an eye out for Japan x Finnair across different media platforms, as the campaign includes a broad media mix to reach 3 different target groups; 20–39-year-olds FIT, 30-49-year olds families, and 50+ travellers.

Our tasks within the coop have included advertising in tier 1 newspapers, leading travel trade media, social media (Facebook and Instagram) as well as for Finnair’s channels (social media, newsletters and dedicated landing page).

We’re very excited to see the result of the campaign in end-March!