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Your gateway to the Nordic broadcast landscape

In today’s media landscape, attention has shifted.

Audiences are no longer reached through short messages alone, they are

engaged through stories. Long-form content such as movies, TV series,

documentaries, YouTube formats and podcasts are where brands build real

connection, credibility and desire.

At the same time, the broadcast ecosystem has never been more complex.

See our prices

Across the Nordics alone, Related are in contact with more than:

85 production companies

155 YouTube creators

58 podcasts and radio platforms

Each with their own formats, audiences, development pipelines and decision-makers.

Most importantly:

Opportunities emerge early — and disappear fast.

 

For destinations, hotels, airlines and experiences, it is nearly impossible to:

  • Keep track of what is being developed
  • Know who to talk to
  • Understand where your brand fits
  • Maintain ongoing dialogue with all relevant players

 

That is exactly where Related comes in.

What we do

We act as your bridge into the Nordic broadcast world.

 

We continuously:

  • Meet with production companies, broadcasters, creators and platforms
  • Track projects in development
  • Identify opportunities where destinations and brands can become part of
    the story
  • Translate these opportunities into concrete value for our clients

 

With our new subscription solution, you gain direct access to this ecosystem without having to build it yourself.

Three ways to access the Nordic broadcast ecosystem

Our subscription model is designed to match different needs from insight to active market positioning.

1. Essential:
Understand the landscape

For those who want clarity, overview andstrategic insight.

With essential, you gain access to the Nordic broadcast ecosystem and the key players shaping long-form content.

You get:

  • Access to our Nordic Broadcast Database, which gives you an overviewinto key players across the Nordics broadcast industry, including production companies, editors, creators, formats, and contacts
  • Our annual Broadcast
  • Landscape Report A clear overview of where opportunities exist


This gives you the foundation to navigate a complex market with confidence.

Price:

2,500 EUR / year

2. Plus:
Stay ahead of opportunities

For those who want to know what’s happening
– when it matters.

With Plus, you move from overview to actionable insight.

We don’t just show you the market, we tell you what is relevant for you.

You get everything from Essential, plus:
  • Monthly insight reports, including:
    • Projects currently in development
    • Producers actively looking for locations, brands, or experiences
  • Opportunities matching your destination or brand profile
  • 2–4 annual strategy sessions
  • Early access to relevant opportunities

This ensures you are always one step ahead – not reacting, but positioning.

Price:

4,000 EUR / year

3. Premium :
Be part of the story

For those who want to actively position their brand in broadcast content.


With Premium, we become your active partner in the market.

We don’t just inform, we represent you.

You get everything from Plus, plus:

  • Personal curation of opportunities tailored to your brand
  • Active pitching your destination or brand into relevant productions
  • Priority access when new opportunities arise
  • Annual strategic deep-dive session focused on long-form positioning


Your brand is placed directly in front of decision-makers across the Nordic broadcast industry.

Price:

6,500 EUR / year

Contact us for subscription

From opportunity to execution

When a relevant opportunity arises, you can choose to involve us further.   We support the full process:
  • Research, creative development & pitch → Identifying the right angle and shaping your story
  • Placement & negotiation → Securing your role within a production and handling agreements
  • Project management & coordination → Managing the process from idea to final production
  • Impact & reporting → Measuring reach, value and brand impact
You decide how involved you want us to be – from support to full execution.

We don’t sell exposure . We create relevance by
placing your destination inside the stories people
actually choose to watch.

Nordic Broadcast Landscape Overview

The Broadcast Landscape Overview will be updated on an ongoing basis

 

At this point it contains:

 

Denmark

Production companies : 32

You Tubers : 56

Podcasters / radio stations : 20

 

Norway

Production companies : 12

You Tubers : 24

Podcasters / radio stations : 11

 

Sweden

Production companies : 24

You Tubers : 51

Podcasters / radio stations : 13

 

Finland

Production companies : 17

You Tubers : 24

Podcasters / radio stations : 14

Related’s previous work with long ‑ form formats

Subscribe to our newsletters

Each month, we share news, updates and insights from the worlds of tourism and lifestyle in the Nordics. Sign up for one – or both – of our two newsletters to stay up to date!

 

You can always unsubscribe at the bottom of each newsletter or by sending an email to cbo@related.dk stating your preferences.

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