Innovation is the key to development
We love synergies, efficiency, and high return on investment – but we love new ideas, unusual ways of thinking and taking chances just as much.
We don’t want to do the same as last year. And our innovation team and their defined processes makes sure we don’t! We apply these processes on all clients and activities throughout the year. We also prioritize inspirational days out of office – both individually and for the whole company.

What we do
Initiate projects
We create a space for generating and working with new ideas and continuously seek problems to solve and ideas to catch.
Run projects
We work with project management and development of innovation projects and new concepts within Related drawing on our colleagues’ expertise and professional knowledge and insights, and we ensure thorough delivery to the operation of each project.
Facilitate innovation
We create and facilitate innovative processes within all departments to ensure innovation in everything we do. We do this by providing methods, workshops, and tools for innovation in everyday work.
Invest in innovation
We invest in and work with external products, projects, and firms working with innovation relevant for the travel industry.
How we do it
Our 5 pre-defined phases
- idea generation
- innovation of the idea
- iterative design of the concept
- development of the solution
- future operation of the concept

Examples of our most innovative projects

Mutti: Outdoor Cooking Campaign and Event

Live-shopping events with Nordic YouTube stars

Spotlight on Africa roadshow for Kenya Tourism Board
INNOVATION
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Conference on innovation in tourism
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Workshop for Indian region Kerala in Stockholm
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Extended social media contract with Croatian National Tourist Board
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Gap year market analysis for the Philippines
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Airline coop: Japan and Finnair
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Nordic travelers are digital
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Increased travel budget in the Nordics for 2023
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Representing the Philippines at Danish Travel Show
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Outlook on the Nordic economy for 2023
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Award gala and tourism seminar in Stockholm
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Nordic travelers want food experiences – it’s strongly linked to building memories
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Our fave podcasts and desk must-haves
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New team member in Stockholm!
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Related at Travel Match, Grand Travel Awards and TravelXpo in Oslo
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Leader seminar about the Nordic aviation industry
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One report to conquer all: Destination Brand Awareness Report
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PR and communication trends for 2023
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Happy Holidays!
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Magical Christmas fam trip to Estonia
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Bourbon tasting for Travel South USA
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What happened in the travel world during 2022? End-of-the year analysis
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Great success at Travel News Market 2022
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Strengthening our focus on insight and innovation
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Data project on gap year travelers
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New Senior Insights and Data Expert onboard
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Havila Kystruten aiming for Sweden
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Related to represent Ras Al Khaimah in the Nordics
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New PR client: Avani+ hotels in Phuket
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Broadcast campaign with the northman for Tourism Ireland
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PR-team: meetings and get together in Copenhagen
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Branding campaign: Swedish entrepreneur competition
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New team member in Aarhus
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Literary campaign with Swedish author and influencer
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Summer greetings and latest news from Related
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Vi søger lige nu to praktikanter I efteråret til udvikling af nordens nye platforme for turismebranchen
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New PR client: Tenerife Hotels
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PR for new holiday resort
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Launch event and inaugural sailing for Celebrity Cruises
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Cross media campaign for JNTO
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Our 2021 Client Satisfaction Survey and NPS-score – Here are the Results!
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Sweet home Alabama – new client
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New trade and marketing assistant in Stockholm
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New PR representative for Travel South USA
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Live-shopping events with Nordic YouTube stars
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Promoting the Pomorskie region in northern Poland
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Related to help promote Irish food and drink
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Digital campaign for Japan
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Japanese food walk
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Related to represent Visit Estonia in Norway
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Swedes’ Internet Usage and Emerging Marketing Trends for 2022
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Happy Holidays
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Art exhibition launch created awareness of Mutti’s sustainable efforts
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New partnership with Hamburg Marketing
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Positive outlook for the tourism industry at Travel News Market
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Broadcast and influencer partnership focusing on gastronomy
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9 things to keep in mind when doing digital marketing campaigns in the Nordics
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Related reawarded 4-year PR contract with Toruism Ireland
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New team member specialized in influencer marketing
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Related on board Celebrity Apex
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More Spanish clients at Related
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Celebrity Cruises appoints Related for PR
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Native campaign about fashion museum
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Press trips in Ireland
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Introducing the Nordics to Dubai’s coffee culture
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Well-known travel industry profile joins Related
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Related and United Spirit Nordic enter into strategic partnership
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A week at Related
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PR activities around virtual niche event
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Japan appoints Related as Nordic representative
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Webinar about nature and beaches for Lisbon
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Branding Tenerife’s great outdoors with targeted campaigns
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Related appointed as the Nordic Representative to market the Maldives
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Historical growth in consumer electronics sales in Norway
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VISITFLANDERS partnership with former professional cyclist and Danish champion
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Podcast partnership for Logitech VC
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New strategy for communicating experiences
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Christmas calendar educating nordic travel agents on Dubai
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Extension of PR contract with Dubai Tourism
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Christmas greetings to Blue Microphones influencer team
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Our 2020 in numbers
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Rethinking clients’ Christmas gifts
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Survey insights: Swedes are the most sustainable travelers
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How to do PR in the time of corona
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Gearing up for 2021
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Current social media trends
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Luxury segment will resume faster to travel
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Launching Travellyze: the leading traveler intelligence portfolio
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Global survey reveals confidence in destination health certifications
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Creative helps you work, learn and play from home
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New market intelligence project for Andalucia
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5 lessons learned from remote working during the pandemic
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Yearly Related Intel travel survey underway
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New media survey uncovering the travel sentiment among Nordic journalists
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Influencer partnership for German hotel
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Press trips to Portugal post lockdown
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Strengthening Logitech’s B2B brand
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New Related survey of 175 travel agents about attending events again
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New team member in Aarhus
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New survey about how COVID-19 affects the global travel industry
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New contract with Dubai Tourism’s C2C Department
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Media breakfast events about Grindelwald and Jungfrau Railways
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Family influencer promoting German hotel
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Bringing Nordic travelers closer to Dubai
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Scandinavian sales mission for The Great American West
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Podcasting influencers x Blue Yeti X
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Press trip to Florida must-stop
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Creative is back
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Positioning Flanders through food
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Tons of tech expertise at the seventh Techbrief
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Related signs first cruise line contract
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Nordic Representative for Dubai – again
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Norwegian food blogger exploring Porto
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Related to handle PR for Nextdoor in Denmark and Sweden
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Macao travel guide in SAS inflight magazine
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Nordic Representative for Portugal
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New team members
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Nordic PR representative for Dubai Tourism
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New team member
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Romantic influencer getaway to Geneva
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Croatia National Tourism Board appoints Related as PR Agency in Sweden & Norway
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Exclusive and sensational event for Costa Brava in Stockholm
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Postcard from the Great American West
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Influencer trip to beautiful Sharjah
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Lisa joins Related as new Marketing Coordinator
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Popular Danish TV host visited The Beaches of Fort Myers and Sanibel
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Related appointed to promote Jamaica in the Nordics
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Related appointed as partner for Brand USA
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We’ve started planning our 7th TechBrief
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New team member in Stockholm
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Brand coop with meal box service for VISITFLANDERS
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MICE event for Catalan Tourism Board
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Extensive Doro press coverage secured in just one week
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Related appointed to promote Lisbon as a MICE destination
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Sharjah enters the Nordics at MATKA
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Merry Christmas from the Related Team
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Now we’re also representing Tourism Ireland in Denmark
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Brand partnership with Ecco Shoes to promote hiking in Ireland
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Press visit for travel magazine to Flanders
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World Travel Market in London
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Educational Fam trip to Idaho
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“A hotel like a Mercedes” – Business Traveller visits The Fontenay
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Related launches new representation agency focusing on sales
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Research project and go-to-market strategy for Macao
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Introducing Geneva to the Nordics
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The sixth TechBrief success
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Influencer trip to Croatia
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The Great American West selects Related as Nordic representative
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Malta Tourism Authority appoints Related
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TechBrief 2018 countdown
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Content-packed trip to the LVCVA in Las Vegas
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Successful lunch with Dubai Business Events in Stockholm
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Influencer project for Danish area
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Influencer on workation in Miami
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New team member onboard
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New assistant at Related
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Attending IPW in Denver
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Speed meetings in Copenhagen
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Blue and Creative on prime time TV show
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Worldwide MICE exhibition in Frankfurt
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Successfull FAM trip to Dubai
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Introducing charming Geneva
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Attending Arabian Travel Market in Dubai
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Fort Myers Sales Mission
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Florida roadshow in Scandinavia
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Group press trip showing Geneva’s many gems
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Belgian beer in Copenhagen
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Presenting Dubai Business Event in Sweden
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Swedish broadcast collaborations
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Leading Hotels of the World celebrating 90 years
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PR for new luxury hotel in Hamburg
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TechBrief 2018 is open for registration
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World’s leading travel trade show in Berlin
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Food Festival in Dubai
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On tour promoting The Beaches of Fort Myers and Sanibel
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American vibes in Copenhagen
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Promotion at the biggest travel fair in Scandinavia
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Greek atmosphere in the Nordics
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Networking at Matka Travel Fair
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Inspiring FAM trip to Dubai
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Trainings and networking at Flanders Connection
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New clients to our Greece portfolio
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Medieval cities and contemporary atmosphere in Ireland
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New intern onboard
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Exploring the history and culture of Geneva
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Related connects with Norwegian travel trade in Oslo
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Is smartphones for senior citizens too?
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Related has launched LIFX mini range
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Danish IT-girl visiting villa resorts in the Maldives
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Welcome to our new intern
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Christmas is coming
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New client: Tourism Ireland
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FAM trip for Scandinavian tour operators to Flanders
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New client: Geneva
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Related in the forefront of the second Travel News Market
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Popular magazines attending Las Vegas Rock’n’Roll marathon
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PR launch of Lifeprint in the Nordics
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Danish influencer surfing in Portugal
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5-star review for Blue’s headphone
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TechBrief 2017 is successfully over
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USA Roadshow: “On the Road” to promote Las Vegas
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TechBrief 2017 is approaching …
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Las Vegas – the Entertainment capital of the World
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Nordic podcasters testing Yeti from Blue Microphones
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A familiar face has returned to Related
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Four more years with VISITFLANDERS
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Welcome to our new assistants
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Nordic roadshow for Visit Maldives
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Exclusive cooking event: A taste of Ireland
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Nextdoor appoints Related as PR respresentative in the Nordics
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Media breakfast in Stockholm
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Get in touch!

Thomas Andersen
Head of Innovation
Among the best innovation leaders in Denmark with experience from top innovation labs and agencies. Always challenging the easy and obvious solution, with a big focus on user involvement and user experience.
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