Innovation is the key to development
We love synergies, efficiency, and high return on investment – but we love new ideas, unusual ways of thinking and taking chances just as much.
We don’t want to do the same as last year. And our innovation team and their defined processes make sure we don’t! We apply these processes to all clients and activities throughout the year. We also prioritize inspirational days out of the office – both individually and for the whole company.

Innovation is the key to development
We love synergies, efficiency, and high return on investment – but we love new ideas, unusual ways of thinking and taking chances just as much.
We don’t want to do the same as last year. And our innovation team and their defined processes make sure we don’t! We apply these processes to all clients and activities throughout the year. We also prioritize inspirational days out of the office – both individually and for the whole company.

What we do
Initiate new ways and ideas – We create a space for generating and working with new ideas and continuously seek problems to solve and ideas to catch.
Run and execute projects – We work with project management and development of new concepts within Related, drawing on our colleagues’ expertise and professional knowledge and insights. We ensure a smooth process from the first spark of the idea to the safe delivery of each project.
Facilitate innovation – We create and facilitate innovative processes within all departments to ensure innovation in everything we do. We execute this by providing methods, workshops, and tools for innovation in everyday work.
Invest in innovation – We invest in and work with external products, projects, and firms in order to grow our innovation efforts.
How we do it
Our 5 pre-defined phases
- idea generation
- innovation of the idea
- iterative design of the concept
- development of the solution
- future operation of the concept

Services
In-market development
We help you identify solutions to improve your marketing. Can it be done better? More efficiently? In a new way? A new set of eyes (ours) will enable you to think out of the box.
Innovation workshop
A workshop tailormade for your brand and your team. Let’s deep-dive into the problems you want solved, do a new take on the customer journey or optimize current processes. The goal: To develop your product or destination and take it to new heights!
User Experiences
We know how to evaluate and improve the user experience of your product or service. We do interviews, focus groups, user tests, concept tests, user journey mapping, etc.
Examples of our most innovative projects

Lockdown destination branding for Malta Tourism Authority through Travel and take-away campaign

New brand and visual identity for Limfjorden

Creation of groundbreaking tourism analytics platform
INNOVATION
Latest news
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Related celebrates 20th anniversary after successful year
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New team member – please welcome Lars!
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We’re making an app!
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Conference on innovation in tourism
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Get in touch!

For more information, reach out to Head of Innovation Thomas Andersen
Among the best innovation leaders in Denmark with experience from top innovation labs and agencies. Always challenging the easy and obvious solution, with a big focus on user involvement and user experience.
Phone: +45 22 18 88 80
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