Together with our client Logitech for Business, we’ve won an award for Best B2B Content Project at the recent Clever Content Awards 2026 for Logitech Video Install World Cup.
When Logitech asked us to help communicate their Video Installation World Cup, the goal was to celebrate the people who make meetings happen – the technicians and installers working behind the scenes.
What started as a small idea quickly grew into a creative and entertaining B2B project, connecting teams, partners, and the wider AV industry across countries. National finals have already taken place in several countries, and next week the European finals will be held in Barcelona – for the second year in a row.
As Logitech’s PR agency, we helped tell the story and reach the right audiences. Seeing it recognized by the jury was a really rewarding moment.
The jury wrote:
“A very original and creative project – executed on a high level. The combination of storytelling, event production, competition, live-streaming and activation of the target audience works extremely well and there is a perfect match between format and audience. Related has together with Logitech created a campaign that in many ways breaks the framework for what B2B can and is. It’s storytelling, entertainment and deep professionalism in one lovely mix. Very impressive execution.”
This award is a reminder that B2B communication can be creative, entertaining, and deeply relevant – and that the right story, told to the right audience, can make a real impact.
