Creating an impact
Our insights and innovation processes make sure we always target the right audience with the right message at the right time – to create the best possible impact!
We secure ROI for our clients through PR, marketing, events, sales calls, marketing campaigns, fam trips, influencer activations, social media content and much more.
And we always monitor and report the results – also when clients don’t ask us to do so!

Creating an impact
Our insights and innovation processes make sure we always target the right audience with the right message at the right time – to create the best possible impact!
We secure ROI for our clients through PR, marketing, events, sales calls, marketing campaigns, fam trips, influencer activations, social media content and much more.
And we always monitor and report the results – also when clients don’t ask us to do so!

Our method
Measuring the impact of PR and marketing campaigns is essential to understand their performance and ensure a good ROI.
Insight is the first step where we gather data and insights about the target audience and industry to identify strengths, weaknesses, opportunities, and threats. Innovate is the next step where we use our expertise and creativity to develop effective campaigns tailored to the unique needs of the brand.
Finally, we use our expertise to execute the campaigns in a professional way that creates the desired Impact. We use various metrics to evaluate their effectiveness and identify areas for improvement. Our three-step approach is designed to provide a comprehensive and effective method of measuring the impact of the projects we work with.
IMPACT
Recent news
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Travel
Influencers set sail at the Royal Caribbean Star of the Seas launch
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Game on in Geneva: Influencer campaign ahead of UEFA Women’s EURO 2025
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Influencer campaign showcasing Cappadocia’s magic to the Nordics
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Launching Denmark’s new nature resort at Als
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FORE! Golf Activation with Turkish Airlines and Constance Hotels & Resorts
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Flemish food culture at Copenhagen Cooking Festival 2024
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A fresh take on networking: The Balcony by Related at Travel News Market 2024
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Webinar for Ras Al Khaimah about the Nordic market
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World of Coffee kickoff event for PROMPERÚ
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Influencer campaign celebrating the 10th anniversary of Ireland’s Wild Atlantic Way
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Discover America Movie Night in Helsinki
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Pan-Nordic partnership brings travel agents on the horseback
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Sailing event for Fort Myers in Stockholm
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Launching the Official Tomato Monday in Finland and Sweden
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South African Wine Mission in Denmark
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Happy Holidays!
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Lifestyle
South African wine events in December
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Travel
Influencer Island hopping – promoting Croatia’s shoulder season
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Successful roadshow for Ras Al Khaimah
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Travel
Webinar for 130 Portuguese stakeholders
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6 influencer marketing trends for 2024 that you want to know about!
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Lifestyle
Nordic travelers want food experiences – and preferably authentic ones
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Hanna celebrates 10-year anniversary!
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Lifestyle
Inspirational campaign to encourage Danes to eat Irish lamb
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Lifestyle
Highlighting Irish food culture and gastronomy with Midsummer celebration
2023-07-03Read more
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Lifestyle
Fun influencer campaign using AR to highlight heritage
2023-06-29Read more
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Travel
Related to represent the Italian National Tourist Board
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Travel
Agency gathering in Ras al Khaimah
2023-06-19Read more
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Related celebrates 20th anniversary after successful year
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Travel
Journalists exploring Flanders by bike
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Travel
Workshop for Indian region Kerala in Stockholm
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Travel
Extended social media contract with Croatian National Tourist Board
2023-03-27Read more
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Travel
Airline coop: Japan and Finnair
2023-03-15Read more
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Travel
Marketing for Air India
2023-03-13Read more
Services
Ad Campaigns
We handle marketing campaigns – big and small – from the creative strategies to execution and reporting.
Analysis and Measurement
We do not create any work that we cannot measure the effect of. This applies to everything we do – from collecting press clippings to carrying out our own yearly survey about the Nordic travel market.
Branding
We work with the development of brands and the subsequent implementation. All brand developments are based on a thorough analysis, which ensures the ideal position in relation to the product, target group, stakeholders and market trends.
Content Marketing
We work with all types of content – both copywriting (articles, cases, and web texts) and video as well as photo material – on all sorts of platforms. Both analogue and digital.
Some of our most impactful cases

Influencers set sail at the Royal Caribbean Star of the Seas launch
Read more
Game on in Geneva: Influencer campaign ahead of UEFA Women’s EURO 2025
Read more
Large-scale launch of Denmark’s new nature resort
Read more
FORE! Golf activation with Turkish Airlines and Constance Hotels and Resorts
Read moreContact the impact team

Jens Juliussen
Travel Trade & Marketing Director / Partner
Overall responsible for travel trade projects. Has a strong network and 25+ years of experience within the Nordic travel industry, which we benefit from through product development, constant improvements, and partnerships for our clients.

Helle Jakobsen
Lifestyle PR, Social & Content Director
Making sure we create great results and exploit potentials for our lifestyle clients. Experienced communication expert with a keen eye for project management. Broad network of media, influencers and stakeholders thanks to +10 years in business.
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