Skip to content
Case

Lockdown destination branding for Malta Tourism Authority through Travel and take-away campaign

Lockdown destination branding for Malta Tourism Authority through Travel and take-away campaign
Travel

The campaign focused on lockdown destination branding – through food experiences – where Scandinavians got a chance to win a Maltese inspired food experience in their own home. By teaming up with local, Mediterranean restaurants in Stockholm, Copenhagen and Oslo, Scandinavian consumers got the chance to win a Maltese meal served at a food truck or delivered to their homes by bicycle. A total of 300 meals were included in the campaign – 100 in each city.

 

The rationale behind the campaign was image branding by enabling consumers to dream themselves away and to keep Malta top-of-mind for future travels in a time where travelling was limited.

 

For the purpose of the campaign, three microsites were built to present the destination incl. destination videos and images, food experiences, recipes and general travel tips – and the possibility to sign up for the competition. To create further awareness of the campaign, we also sent out press releases to relevant, local media in the three cities.

 

By promoting the microsites and the competition through paid social, more than 370,000 Scandinavians were reached resulting in a total exposure of more than 1.3 million. Through the microsites, more than 125,000 Scandinavians were exposed to unique Malta content, making the campaign a great success. 

 

The campaign microsites can be viewed below:

Danish site

 

Swedish site

 

Norwegian site

 

Other cases

Creation of groundbreaking tourism analytics platform
Travel

Creation of groundbreaking tourism analytics platform

Insights is everything when you work in the ever-changing field of tourism; at least if you want to do a brilliant job in equipping your clients to understand the Nordic travelers and making informed business decisions. Back in 2013 we severely lacked a tool that could help us answer significant questions like “What is the …
See case
Coop marketing campaign with 6 trade partners to promote Japan in the Nordics
Travel

Coop marketing campaign with 6 trade partners to promote Japan in the Nordics

Together with 6 trade partners, we did marketing campaigns to promote Japan as a travel destination.   Together with 6 trade partners, we did marketing campaigns to raise awareness of and increase sales to Japan from the Nordics. The campaign shine light on environmental, sustainable, and inspirational tourism through highlighting cultural and community-based destinations, products …
See case
Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai
Lifestyle

Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai

To put focus on the culinary side of Dubai, we created and executed a major campaign with Dubai Department of Economy and Tourism. The campaign focused on a cookbook inspired by Dubai’s diverse food scene created specific for the campaign by a series of food influencers.   The campaign was two folded: first, we invited …
See case
Workshop for Indian region Kerala in Stockholm
Travel

Workshop for Indian region Kerala in Stockholm

About the case With the aim to create a platform where suppliers from the Indian region of Kerala could meet and engage with the Swedish travel trade, Related was tasked with the organization of a workshop.    After having been briefed on the needs and wishes of the client, our dedicated trade team presented an …
See case