CASES
Projects we're proud of
Our clients trust us to create great results. And we don’t want to just meet our clients’ expectations; we strive to exceed them!
Here’s some of our best work.
Lifestyle
Inspirational sampling events to encourage Danes to eat Irish lamb
Not only is Danish celebrity chef Claus Holm a well-known and loved TV personality – he also has a deep personal love for Irish lamb and beef and has visited the green island on several occasions. For our client Bord Bia, the Irish Food Board, it’s hard to find a more genuine and trusted ambassador. To …
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Lifestyle
Virtual Door: Influencer Campaign focusing on trust and origin
This spring, our client Mutti launched their “virtual door”; an AR experience where the user can open a door and step onto Mutti’s tomato fields in Parma, Italy – from the comfort of their own homes via a smartphone. The virtual door project aims to educate consumers on Mutti’s origins and history, while also deepening …
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Lifestyle
Travel
Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai
To put focus on the culinary side of Dubai, we created and executed a major campaign with Dubai Department of Economy and Tourism. The campaign focused on a cookbook inspired by Dubai’s diverse food scene created specific for the campaign by a series of food influencers. The campaign was two folded: first, we invited …
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Travel
Workshop for Indian region Kerala in Stockholm
About the case With the aim to create a platform where suppliers from the Indian region of Kerala could meet and engage with the Swedish travel trade, Related was tasked with the organization of a workshop. After having been briefed on the needs and wishes of the client, our dedicated trade team presented an event …
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Lifestyle
Travel
Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients
At Related, we continuously work to make use of the synergy effects that present themselves between our lifestyle and travel clients. One example is when we connect influencers, who travel on behalf of our destination clients, with travel-related products from our tech clients. Headphones are a must on long, boring plane rides – either …
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Lifestyle
Influencer Campaign: Teaching Norwegians the Concept Cucina Povera
With the current increasing cost of living, and especially food prices, our client Mutti wanted to inspire consumers to become more creative with their leftovers and create budget friendly – yet still tasty – dishes. We created an influencer campaign in Norway, inspired by the Italian concept Cucina Povera – which translates to ‘poor …
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Lifestyle
Travel
Michelin chef book launch to celebrate Irish food culture
In the week of St. Patrick’s Day, two of our clients – one food client and one travel client – joined forces across Related’s lifestyle and travel categories to celebrate the rich and versatile Irish cuisine. Tourism Ireland (the official Irish tourism board) and Bord Bia (Irish Food Board) did so with an event hosted …
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Travel
Cycling influencer promoting Flanders
On behalf of VISITFLANDERs, we invited Swedish cyclist Jessica Clarén to promote Flanders as a cycling destination and to take on the region’s most intense cycling challenge: The Flandrien Challenge. Jessica is an avid cyclist who both shares cycling inspiration on her own Instagram as well as being the founder of the cycling club and …
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Travel
Swedish TikTok creator experienced advent in Croatia
On behalf of Croatia National Tourism Board (CNTB), we assisted in scouting, negotiating content, briefing, coordinating flights, and reporting for an Advent themed influencer group trip to Zagreb. We invited Nikola Zivkovic (@foodandcoffeegbg), a Swedish TikToker based in Gothenburg. Nikola is a foodie and his content focuses on gastronomy, visiting restaurants and making reviews …
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Lifestyle
Mutti Bullet Journal: Branding Campaign Using Creative Habit Tracker
In late 2022 our client Mutti launched a new sustainable certification, Zero Residue of Pesticides (ZRP), for their popular Passata tomato product in Sweden. An integral part of Mutti’s brand vision is to constantly grow and improve, and the ZRP marking is a direct result of this. But Mutti wanted to extend the theme and …
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