At Related, we continuously work to make use of the synergy effects that present themselves between our lifestyle and travel clients. One example is when we connect influencers, who travel on behalf of our destination clients, with travel-related products from our tech clients.
Headphones are a must on long, boring plane rides – either to block out noises from other passengers or to immerse yourself in relaxing music or entertainment. Therefore, on behalf of our client Creative, we put together a useful Travel Kit that we gifted to influencers we knew were about to travel.
The kits include two pairs of headphones; the foldable and lightweight over-ear Creative Zen Hybrid and Creative Outlier Pro in-ears with loooong battery time. It also contains a premium silk sleep mask to secure the influencers a better chance of sleep mid-air, a pre-trip packing list, and access to Creative’s customized travel-themed playlist with lots of cheerful hits.
The kits are sent as a gift to influencers prior to their travels, in the hope that Creative’s products will become their best travel buddies and enhance their travel experience, so they arrive happy and well-rested to their destination.
After our initial send-out, the kits have generated organic unpaid reach of over 500,000 and improved the travel experience for 11 Nordic influencers.