Skip to content
Case

Broadcast TV: Pernillas Värld experiencing Dubai

Broadcast TV: Pernillas Värld experiencing Dubai
Travel

As PR representative for Dubai Tourism, Related pitched Dubai as a destination for the popular TV program called Wahlgrens Värld (Wahlgren’s World) on Channel 5.

 

As a result, Related arranged for Channel 5 to film an episode from Dubai in October, 2017. The TV show follows one of Sweden’s most popular celebrities, Pernilla Wahlgren and her family.

 

The broadcast resulted in 40 minutes about Dubai (1 commercial hour) + 1 re-run on Channel 5 in Sweden, reaching around 600,000 Swedish viewers. Showcasing the best of Dubai to key target segments and audiences in Sweden; families and women.

 

During the filming, Pernilla Wahlgren and her girlfriends posted numerous images on Instagram and several blog posts on www.pernillawahlgren.se (one of Sweden’s biggest blogs). All social media coverage from the trip has resulted in a total reach of 16 million.

Other cases

Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai
Travel

Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai

To put focus on the culinary side of Dubai, we created and executed a major campaign with Dubai Department of Economy and Tourism. The campaign focused on a cookbook inspired by Dubai’s diverse food scene created specific for the campaign by a series of food influencers.   The campaign was two folded: first, we invited …
See case
Workshop for Indian region Kerala in Stockholm
Travel

Workshop for Indian region Kerala in Stockholm

About the case With the aim to create a platform where suppliers from the Indian region of Kerala could meet and engage with the Swedish travel trade, Related was tasked with the organization of a workshop.    After having been briefed on the needs and wishes of the client, our dedicated trade team presented an …
See case
Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients
Lifestyle

Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients

At Related, we continuously work to make use of the synergy effects that present themselves between our lifestyle and travel clients. One example is when we connect influencers, who travel on behalf of our destination clients, with travel-related products from our tech clients.   Headphones are a must on long, boring plane rides – either …
See case
Michelin chef book launch to celebrate Irish food culture
Lifestyle

Michelin chef book launch to celebrate Irish food culture

In the week of St. Patrick’s Day, two of our clients – one food client and one travel client – joined forces across Related’s lifestyle and travel categories to celebrate the rich and versatile Irish cuisine.  Tourism Ireland (the official Irish tourism board) and Bord Bia (Irish Food Board) did so with an event hosted …
See case