Travel
On behalf of VISITFLANDERS, Related pitched, negotiated and arranged for a TV crew to film in Flanders (Northern Belgium) for the popular Swedish food tv-show MasterChef – with the aim to increase awareness of the many culinary experiences, Flanders offers.
MasterChef Sweden is broadcasted in prime time on Channel 4 and has 1 million viewers.
The result was 40 minutes broadcast from the destination covering both the city of Bruges and Flemish food culture like seafood, French Fries, beer and chocolate.