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We love insights

 

We believe data is essential; both to understand the current situation and to outline the potentials ahead.

Therefore, everything we do is based on market intelligence, data, and research.

 

This allows us to make the best decisions and develop the most effective strategies, plans and campaigns, in close cooperation with our clients. 

 

Insights play a crucial role in our work as it creates the foundation for innovative processes that create positive changes for our clients. We strive to achieve a deep understanding of our clients’ challenges, enabling us to develop solutions and strategies tailored to their specific situations.

 

We love insights

We believe data is essentiel; both to understand the current situation and to outline the potentials ahead. 


Therefore, everything we do is based on market intelligence, data, and research.

This allows us to make the best decisions and develop the most effective strategies, plans and campaigns, in close cooperation with our clients. 

Insights play a crucial role in our work as it creates the foundation for innovative processes that create positive changes for our clients. We strive to achieve a deep understanding of our clients’ challenges, enabling us to develop solutions and strategies tailored to their specific situations.

Our method

We employ both qualitative and quantitative methods to obtain the necessary insight. It is important to us that we don’t collect data just for the sake of it, but rather gather data that is relevant to illuminate the issues we are working with. Therefore, we utilize surveys, interviews, observations, netnography, socio-cognitive mapping, and other innovative data collection methods. And we cross-combine insights from our own market intelligence tool (Travellyze) and qualitative surveys with publicly available statistics and trend reports.

Recent news

Products

Access to Travellyze

Since 2014, Travellyze has been collecting data about the Nordic outbound travel market by asking thousands of travelers everything from what form of travel they prefer, what their travel budget is, how they prefer to be accommodated, where they seek information about a destination before booking and so much more. All this data is compiled in the newly developed software tool name Travellyze.

Ad Campaigns

We handle marketing campaigns – big and small – from the creative strategies to execution and reporting.

Analysis and Measurement

We do not create any work that we cannot measure the effect of. This applies to everything we do – from collecting press clippings to carrying out our own yearly survey about the Nordic travel market.

Branding

We work with the development of brands and the subsequent implementation. All brand developments are based on a thorough analysis, which ensures the ideal position in relation to the product, target group, stakeholders and market trends.

Services

Our best insight cases

Services

Webinars

We love sharing insights and we love sharing it with you! Watch our latest webinar about the impact of food and drink on Nordic travel behaviour: 

 

Watch it here!

Whitepapers

Stay updated with our latest whitepapers – insights you want to know!

Whitepaper about Cruise Travel in Nordics 

 

Whitepaper about Nordic’s people gastronomic curiosity

 

Whitepaper about Influencer Marketing in the Nordics

Get insights directly in your mailbox

Every month we share a newsletter packed with fresh news, data and insights on the Nordic travel industry. 

Sign up here if you want to receive all the goodies!

Yes please, give me insights

Contact

For more information, reach out to Senior Insights & Data Executive 

Dennis Grauslund


Dennis is an expert in working with data within the tourism industry. Has a lot of experience in collecting, analyzing, and interpreting data as well as communicating findings to stakeholders in an effective manner. Also a great project manager.


Email: dgr@related.dk         

Phone: +45 53 76 88 15

Subscribe to our newsletters

Each month, we share news, updates and insights from the worlds of tourism and lifestyle in the Nordics. Sign up for one – or both – of our two newsletters to stay up to date!

 

You can always unsubscribe at the bottom of each newsletter or by sending an email to cbo@related.dk stating your preferences.

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