We’ve dived into Nordic food culture and travel behaviors. Get a sneak peek into the insights we’ve uncovered!
We’re excited to share a recent journey we undertook – delving into Nordic food culture and travel behaviors. Below, we’re giving you a sneak peek into the insights we’ve uncovered, which has now become an (if we may say so ourselves) interesting whitepaper!
A Closer Look at Nordic Food Enthusiasm
Food has long been a cornerstone of Nordic cultures, bringing people together in celebrations and seasonal gatherings. In recent times, Nordic cuisine has experienced a revival, blending time-honored ingredients and techniques with innovative approaches.
Our survey delved into the relationship between Nordic consumers and food, both at home and while globe-trotting. And the results? It turns out that Nordic people are not only enthusiastic about their local cuisine but also exhibit an incredible curiosity for foreign flavors. Whether they’re exploring the world or just their city, food experiences are high on their list of priorities.
In the whitepaper we also uncover:
- Are we equally interested in food across Finland, Sweden, Denmark and Norway?
- How does age, relationship status, and education affect our attitudes toward food?
- Does food govern our travel behavior too?
Implications for Businesses and Beyond
Our research also sheds light on the impact of travel experiences on Nordic consumers’ purchasing decisions. A substantial 39% acknowledge that their future food choices are influenced by their travel encounters. Embracing local cuisine and unique products while travelling leaves an indelible mark on their consumption preferences, offering businesses valuable insights for tailored marketing strategies.
If you want to know more, this white paper is made for you!
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