CASES
Projects we're proud of
Our clients trust us to create great results. And we don’t want to just meet our clients’ expectations; we strive to exceed them!
Here’s some of our best work.
Lifestyle
Influencer Campaign: Strengthening awareness for Ras Al Khaimah in the Nordics
To raise awareness of the nature emirate Ras Al Khaimah among Nordic travelers, we launched a targeted influencer campaign highlighting the destination’s gastronomy, nature, and cultural heritage. By partnering with four prominent influencers from Sweden and Finland, the campaign generated over 200 pieces of engaging content, inspiring audiences to discover the unique experiences RAK has …
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Lifestyle
Taking South African Wines one step further to succes
For the second year in a row, Related helped the South African Embassy in Denmark and Wesgro facilitate a trade mission in Denmark for a group of South African wine delegates in September 2024. Related arranged press activities as well as b2b meetings with importers and buyers and relevant local site visits. The goal of …
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Travel
Influencer campaign celebrating the 10th anniversary of Ireland’s Wild Atlantic Way
The Wild Atlantic Way located on Ireland’s west coast is the longest defined coastal routes in the world, framed by dramatic landscapes of steep cliffs rising from the Atlantic ocean, emerald green hills, and picturesque towns. This year, the now iconic route celebrates its 10 years anniversary. To highlight the anniversary, and create awareness among …
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Travel
The travel and tourism industry is reaching pre-pandemic levels
As we have reported several times over recent months, we have seen consumer confidence return, and Nordic travellers continue to show a great willingness to travel. This aligns with reports from UNWTO and ETC, indicating that the travel and tourism industry is set for a strong recovery in 2024. We maintain a strong dialogue with …
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Related
Travel
Discover America Movie Night in Helsinki
When the Finnish Discover America chapter invited us, in our role as Nordic representatives for The Great American West, to participate in their upcoming travel trade event, we eagerly accepted. The event aimed to bring travel agents together for a screening of the Brand USA-produced movie “National Parks Adventures.” Our role was to serve as …
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Related
Travel
Pan-Nordic partnership brings travel agents on the horseback
In our role as Nordic representatives for the five-state coalition The Great American West, we take great pride in cultivating and maintaining relationships with the Nordic travel industry. As a result of that, we partnered with Icelandair and bedbank Webbeds to invite Nordic travel agents on a fam trip with focus on the great outdoors …
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Related
Travel
Sailing event for Fort Myers in Stockholm
Blue skies, a lot of sunshine and a calm breeze sat the scenery for an evening as relaxing as the beaches of Fort Myers in Southwest Florida, as Related invited travel trade and media to an event in Stockholm this May. The event was initiated with the aim to update the Swedish travel media …
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Travel
Turning large amounts of data into tangible insights
Are you familiar with our concept, “Build it, Dream it, Win it”? This unique campaign concept clearly and effectively shows participants what they can experience at a specific destination – and then allows them to design their own dream vacation based on that. It drives awareness, brand memory and conversion! The concept has been tested …
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Travel
How we use tangible insights to make a difference for our clients
As trusted advisors, we are committed to helping our travel clients achieve their goals and optimize their performance. To do this, we need to understand the needs, preferences, and behaviours of their target audiences: Nordic travellers. That is why we conduct regular studies of Nordic travellers, covering various aspects of their travel experiences, such as …
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Lifestyle
Making Mondays Better: Launching the Official Tomato Monday in Finland and Sweden
To many people, Mondays equals a stressful and busy start to the week. To shift away from the Monday blues sentiment and instead infuse warmth and simplicity into the weekly routine, we helped our client Mutti strengthen their Tomato Monday concept – an easy, stress free, and cozy start to the week in Nordic homes: …
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