With the aim to keep Miami top of mind with Danish women, Related – on behalf of Greater Miami Convention and Visitors Bureau – coordinated a photoshoot and press trip for leading Danish women’s magazine Femina. FEMINA/femina.dk appeals to fashion-conscious, resourceful women aged 25 and above. The magazine has 161,000 readers in print and almost 700,000 UV/M online.
During 5 days, the team of 5 people shot several fashion editorials at different locations in Miami while also collecting input for a travel guide – with tips on what to do, where to eat and where to stay. During the trip, the fashion editor and models (all with quite high followership on Instagram) posted continuously on their Instagram stories.
Related also secured Norwegian Airlines as airline partner for the press trip which resulted in Miami coverage in the magazine worth a total AVE of over 50,000 USD.