Skip to content
Case

Visitor growth at family-friendly Florida destination

Visitor growth at family-friendly Florida destination
Travel

Related has been the Scandinavian representative for The Beaches of Fort Myers & Sanibel since 2014 with the purpose of creating awareness about the destination, strengthening the destination’s brand among Scandinavian travelers, and positioning The Beaches of Fort Myers and Sanibel as the #1 family beach destination in Florida. Related handles all trade, press and marketing activities in Sweden, Denmark and Norway.

One year, visits from Scandinavia to Lee County (The Beaches of Fort Myers & Sanibel) increased by 35.6%. The number of products with Scandinavian tour operators that include The Beaches of Fort Myers & Sanibel has also increased extensively since the start of the contract period.

Other cases

Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai
Travel

Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai

To put focus on the culinary side of Dubai, we created and executed a major campaign with Dubai Department of Economy and Tourism. The campaign focused on a cookbook inspired by Dubai’s diverse food scene created specific for the campaign by a series of food influencers.   The campaign was two folded: first, we invited …
See case
Workshop for Indian region Kerala in Stockholm
Travel

Workshop for Indian region Kerala in Stockholm

About the case With the aim to create a platform where suppliers from the Indian region of Kerala could meet and engage with the Swedish travel trade, Related was tasked with the organization of a workshop.    After having been briefed on the needs and wishes of the client, our dedicated trade team presented an …
See case
Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients
Lifestyle

Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients

At Related, we continuously work to make use of the synergy effects that present themselves between our lifestyle and travel clients. One example is when we connect influencers, who travel on behalf of our destination clients, with travel-related products from our tech clients.   Headphones are a must on long, boring plane rides – either …
See case
Michelin chef book launch to celebrate Irish food culture
Lifestyle

Michelin chef book launch to celebrate Irish food culture

In the week of St. Patrick’s Day, two of our clients – one food client and one travel client – joined forces across Related’s lifestyle and travel categories to celebrate the rich and versatile Irish cuisine.  Tourism Ireland (the official Irish tourism board) and Bord Bia (Irish Food Board) did so with an event hosted …
See case