Skip to content
Case

Representation of Dubai Tourism in the Nordics

Representation of Dubai Tourism in the Nordics
Travel

 

Related is the Nordic representative for the Department of Tourism and Commerce Marketing (DTCM) in Dubai. The representation includes both travel trade, PR, marketing and MICE activities and involved one of the biggest budgets in terms of destination representation within the Nordic market.

One of our main objectives is to increase awareness of Dubai among Nordic travelers and to change the perception of Dubai as being not only a luxury destination but also an attractive and diverse family destination – and thereby attracting an even higher volume of visitors. In 2020, we expect to see 400,000-500,000 Nordic visitors in Dubai.

Furthermore, Related focus on addressing misperceptions about the destination in the communication with media, trade and consumers to improve the image of Dubai in the Nordics. To make sure that all activities during the year were aligned with this goal, detailed and country-specific branding strategies has been developed.

In addition to the day-to-day dialogue with Dubai Tourism and the ongoing monthly activities throughout the year (press releases, newsletters, pitches, sales trainings, trade shows and events, meetings, etc.), Related also developed, handled and coordinated big creative campaigns, including PR, marketing and travel trade activities – often in cooperation with various Nordic partners.

Other cases

Broadcast campaign with the northman for Tourism Ireland
Travel

Broadcast campaign with the northman for Tourism Ireland

TOGETHER WITH LEADING CINEMAS IN SWEDEN, NORWAY AND DENMARK, WE DID A CAMPAIGN AROUND THE PREMIERE OF THE NORTHMAN, A VIKING MOVIE FILMED IN IRELAND – WITH IMPRESSIVE RESULTS. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

WE ASSISTED CELEBRITY CRUISES WITH PR AROUND THE LAUNCH OF THEIR NEW STATER OF THE ART CRUISE SHIP, CELEBRITY BEYOND, INCLUDING MEDIA AND INFLUENCER VISITS AHEAD OF THE OFFICIAL MAIDEN VOYAGE. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case
Cross media campaign for JNTO
Travel

Cross media campaign for JNTO

RELATED HAVE COORDINATED A NORDIC CROSS MEDIA MARKETING CAMPAIGN FOR JAPAN NATIONAL TOURISM ORGANIZATION WITH DIGITAL ADVERTISING, NATIVE ADVERTISING AND SOCIAL MEDIA ADS. On behalf of Japan National Tourism Organization, Related was appointed to coordinate a cross media campaign consisting of different elements, including: Digital guidebooks with tips on what to do and see when …
See case
PR for new holiday resort
Travel

PR for new holiday resort

RELATED ASSISTED CENTER PARCS EUROPE WITH PR AROUND THE GROUNDBREAKING EVENT FOR THE NEW NORDBORG RESORT, EXPECTED TO OPEN ITS DOORS IN LATE SUMMER 2024. May 17 2022, the first sod was turned for the future Nordborg Resort, which has been on the drawing board since 2012. Related was there to assist with PR around …
See case