Skip to content
Case

Press and influencer trips for boutique hotel

Press and influencer trips for boutique hotel
Travel

Related was appointed to handle a range of PR activities for the luxury boutique hotel Castell Son Claret on the island of Mallorca in Spain to increase awareness of the hotel in the Nordic market.

To make Nordic travelers aware of the hotel, which only has 38 rooms and is built in an old castle, a press release was distributed to media in Sweden, Denmark and Norway. Furthermore, Related handled selecting and inviting a few high-profile travel/lifestyle bloggers to visit the hotel with the goal of reaching out to a younger audience. As the hotel is home to the only two-star Michelin restaurant in the Balearic Islands, a freelance food journalist was also invited to visit the hotel and restaurant.

To reach the broader masses, a group press trip with a small group of Swedish, Norwegian and Danish journalists from luxury magazines, newspapers and travel media was also invited to visit the hotel and experience the destination.

As a result of the PR activities, the hotel was mentioned in several articles with a total advertorial value of EUR 162,500 and with a total readership exceeding 1.6 million as well as more than 20 blog posts and 50 Instagram pictures.

Read the blog post from popular lifestyle and travel blogger Emily Salomon here

Other cases

Broadcast campaign with the northman for Tourism Ireland
Travel

Broadcast campaign with the northman for Tourism Ireland

TOGETHER WITH LEADING CINEMAS IN SWEDEN, NORWAY AND DENMARK, WE DID A CAMPAIGN AROUND THE PREMIERE OF THE NORTHMAN, A VIKING MOVIE FILMED IN IRELAND – WITH IMPRESSIVE RESULTS. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

WE ASSISTED CELEBRITY CRUISES WITH PR AROUND THE LAUNCH OF THEIR NEW STATER OF THE ART CRUISE SHIP, CELEBRITY BEYOND, INCLUDING MEDIA AND INFLUENCER VISITS AHEAD OF THE OFFICIAL MAIDEN VOYAGE. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case
Cross media campaign for JNTO
Travel

Cross media campaign for JNTO

RELATED HAVE COORDINATED A NORDIC CROSS MEDIA MARKETING CAMPAIGN FOR JAPAN NATIONAL TOURISM ORGANIZATION WITH DIGITAL ADVERTISING, NATIVE ADVERTISING AND SOCIAL MEDIA ADS. On behalf of Japan National Tourism Organization, Related was appointed to coordinate a cross media campaign consisting of different elements, including: Digital guidebooks with tips on what to do and see when …
See case
PR for new holiday resort
Travel

PR for new holiday resort

RELATED ASSISTED CENTER PARCS EUROPE WITH PR AROUND THE GROUNDBREAKING EVENT FOR THE NEW NORDBORG RESORT, EXPECTED TO OPEN ITS DOORS IN LATE SUMMER 2024. May 17 2022, the first sod was turned for the future Nordborg Resort, which has been on the drawing board since 2012. Related was there to assist with PR around …
See case