Related represented a range of luxury hotels and resorts at exotic destinations that are part of the exclusive brand Banyan Tree Hotels & Resorts – a leading international operator and developer of premium resorts, hotels, residences, and spas. Related represents the resorts in all four Nordic countries.
Related was responsible for PR and branding – and acted as PR agency for six Banyan Tree hotels. On a monthly basis, we carried out activities such as press releases, press trips and local marketing partnerships, and we offered strategic consultancy.
Related was also in charge of launching the new Banyan Tree brand Cassia, offering stylish, cutting-edge hotel residences and their very first hotel, Cassia Phuket. The PR activities related to the launch included inviting five Swedish top bloggers to experience the newly opened hotel. In three days, the five bloggers posted more than 80 blog and Instagram posts in total, creating plenty of buzz on social media.
The trip resulted in a total reach of more than 2 million Swedes – reaching one-fifth of the Swedish population.