Skip to content
Case

Partnership with spotlight on Africa road show for Kenya Tourism Board

Partnership with spotlight on Africa road show for Kenya Tourism Board
Travel

Spotlight on Africa is an annual roadshow focusing on African destinations and tourism products with events in 4 Nordic cities during the course of one week. The event is a platform for African sellers to meet with the Nordic travel trade representatives and media. As representatives for Kenya Tourism Board, Related partnered with the organizers of Spotlight on Africa in 2016 and initiated and developed a partnership giving KTB and its partners additional attention at the four shows. This was the first time a partnership of this size was implemented at Spotlight on Africa.

With the aim to stand out among other destinations, and to create additional awareness for the attending Kenyan suppliers, a branded Kenya area was created. An image film and a destination presentation were held at each show – an activity only available for sponsors of the roadshow.

The destination was further present throughout the show with branded items (lanyards for visitor badges, Magical Kenya branded bags, decoration at buffet, to mention a few) and was recurrent mentioned as main sponsor by the conferencier.

Other cases

Creation of groundbreaking tourism analytics platform
Travel

Creation of groundbreaking tourism analytics platform

Insights is everything when you work in the ever-changing field of tourism; at least if you want to do a brilliant job in equipping your clients to understand the Nordic travelers and making informed business decisions. Back in 2013 we severely lacked a tool that could help us answer significant questions like “What is the …
See case
Coop marketing campaign with 6 trade partners to promote Japan in the Nordics
Travel

Coop marketing campaign with 6 trade partners to promote Japan in the Nordics

Together with 6 trade partners, we did marketing campaigns to promote Japan as a travel destination.   Together with 6 trade partners, we did marketing campaigns to raise awareness of and increase sales to Japan from the Nordics. The campaign shine light on environmental, sustainable, and inspirational tourism through highlighting cultural and community-based destinations, products …
See case
Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai
Lifestyle

Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai

To put focus on the culinary side of Dubai, we created and executed a major campaign with Dubai Department of Economy and Tourism. The campaign focused on a cookbook inspired by Dubai’s diverse food scene created specific for the campaign by a series of food influencers.   The campaign was two folded: first, we invited …
See case
Workshop for Indian region Kerala in Stockholm
Travel

Workshop for Indian region Kerala in Stockholm

About the case With the aim to create a platform where suppliers from the Indian region of Kerala could meet and engage with the Swedish travel trade, Related was tasked with the organization of a workshop.    After having been briefed on the needs and wishes of the client, our dedicated trade team presented an …
See case