Skip to content
Case

NORDIC INFLUENCERS EXPERIENCING DUBAI OFF THE BEATEN PATH

NORDIC INFLUENCERS EXPERIENCING DUBAI OFF THE BEATEN PATH
Travel

On behalf of Dubai Tourism, Related coordinated and escorted a group of 7 Nordic influencers to Dubai, known for its skyscrapers, amazing beaches and multicultural inhabitants – but offers so much more. To make Danish and Finnish travelers aware of this, the purpose of the trip was to showcase a different side of Dubai, showing the culinary and cultural gems off the beaten track in Dubai, combined with some of Dubai’s well-known highlights.

The trip had a four-day program, where the influencers got to see everything from mosques to malls. The itinerary included e.g. breakfast at SMCCU, lunch in the Hatta desert, Middle Eastern cooking class, desert safari with a falcon show, and visits to Miracle Garden, Al Serkal Avenue and Burj Khalifa.

The trip resulted in broad social media coverage of Dubai’s many offerings with 46 Instagram posts and no less than 587 stories – with a total reach of 9.7 million and 129,000 engagements.

Other cases

Broadcast campaign with the northman for Tourism Ireland
Travel

Broadcast campaign with the northman for Tourism Ireland

TOGETHER WITH LEADING CINEMAS IN SWEDEN, NORWAY AND DENMARK, WE DID A CAMPAIGN AROUND THE PREMIERE OF THE NORTHMAN, A VIKING MOVIE FILMED IN IRELAND – WITH IMPRESSIVE RESULTS. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

WE ASSISTED CELEBRITY CRUISES WITH PR AROUND THE LAUNCH OF THEIR NEW STATER OF THE ART CRUISE SHIP, CELEBRITY BEYOND, INCLUDING MEDIA AND INFLUENCER VISITS AHEAD OF THE OFFICIAL MAIDEN VOYAGE. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case
Cross media campaign for JNTO
Travel

Cross media campaign for JNTO

RELATED HAVE COORDINATED A NORDIC CROSS MEDIA MARKETING CAMPAIGN FOR JAPAN NATIONAL TOURISM ORGANIZATION WITH DIGITAL ADVERTISING, NATIVE ADVERTISING AND SOCIAL MEDIA ADS. On behalf of Japan National Tourism Organization, Related was appointed to coordinate a cross media campaign consisting of different elements, including: Digital guidebooks with tips on what to do and see when …
See case
PR for new holiday resort
Travel

PR for new holiday resort

RELATED ASSISTED CENTER PARCS EUROPE WITH PR AROUND THE GROUNDBREAKING EVENT FOR THE NEW NORDBORG RESORT, EXPECTED TO OPEN ITS DOORS IN LATE SUMMER 2024. May 17 2022, the first sod was turned for the future Nordborg Resort, which has been on the drawing board since 2012. Related was there to assist with PR around …
See case