Skip to content
Case

Miami on a budget

Miami on a budget
Travel

 

Miami is mainly known for its white beaches, modern shopping opportunities and high-class dining experiences. But you don’t necessarily need deep pockets to explore the destination. To make Danish travelers aware of this, Related invited the Danish travel magazine REJSER to explore Greater Miami and the Beaches on a pan-European press trip under the banner of “Miami Bling on a Budget”.

During this trip, the journalist – together with a group of European journalists – got to experience both the white sands of South Beach and the hip Wynwood Arts District as well as the Latin culture of Little Havana and the colorful Art Deco district.

The tour began in Miami Beach, which offers more than its fair share of activities to enjoy on a slim budget! Moving over to the mainland, the group explored Little Havana where it is rumored that one could spend a full day without hearing a word of English spoken. Saturated with Cuban culture, Little Havana’s main thoroughfare, Calle Ocho, is lined with comfort food restaurants featuring Latin specialties, and it is common to see cafes where people sip cafecitos, play dominos and argue about politics all day. The neighboring Wynwood Arts District is home to dozens of museums, galleries, warehouses and exhibition spaces. This emerging neighborhood is also home to the amazing Wynwood Walls, an open-air park dedicated to cutting-edge museum-quality contemporary urban murals. In Downtown Miami, they also got to visit both the new Patricia and Phillip Frost Museum of Science and its neighbor, the modern and contemporary art museum Pérez Art Museum Miami.

The press trip resulted in a nice 2½-page article with an advertorial value of over 125,000 USD – reaching 360,000 Danes.

Other cases

Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai
Travel

Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai

To put focus on the culinary side of Dubai, we created and executed a major campaign with Dubai Department of Economy and Tourism. The campaign focused on a cookbook inspired by Dubai’s diverse food scene created specific for the campaign by a series of food influencers.   The campaign was two folded: first, we invited …
See case
Workshop for Indian region Kerala in Stockholm
Travel

Workshop for Indian region Kerala in Stockholm

About the case With the aim to create a platform where suppliers from the Indian region of Kerala could meet and engage with the Swedish travel trade, Related was tasked with the organization of a workshop.    After having been briefed on the needs and wishes of the client, our dedicated trade team presented an …
See case
Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients
Lifestyle

Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients

At Related, we continuously work to make use of the synergy effects that present themselves between our lifestyle and travel clients. One example is when we connect influencers, who travel on behalf of our destination clients, with travel-related products from our tech clients.   Headphones are a must on long, boring plane rides – either …
See case
Michelin chef book launch to celebrate Irish food culture
Lifestyle

Michelin chef book launch to celebrate Irish food culture

In the week of St. Patrick’s Day, two of our clients – one food client and one travel client – joined forces across Related’s lifestyle and travel categories to celebrate the rich and versatile Irish cuisine.  Tourism Ireland (the official Irish tourism board) and Bord Bia (Irish Food Board) did so with an event hosted …
See case