Skip to content
Case

Massive media coverage for French Alps village

Massive media coverage for French Alps village
Travel

Related was the Danish PR representative for the French Alps village Samoëns. The purpose of the PR activities were to increase awareness of the destination among Danish travelers as well as diversifying the image of the destination, which were mainly seen as a skiing destination – but also offered culinary experiences and cozy atmosphere as well as a range of possibilities for an active holiday during both summer and winter.

To make Danish travelers aware of this, Related wrote and distributed one press release every six months, often focusing on new activities in the coming season or active holiday possibilities in general. Furthermore, Related invited one carefully selected journalist on a press trip every six months – targeting tier 1 print media, such as travel publications in national newspapers as well as lifestyle and women’s magazines.

Despite the relatively small amount of yearly activities, Related secured Samoëns media coverage in Danish media for an advertorial value of EUR 570,000 – all aligned with the key messages and directly linked to the PR activities.

Other cases

Broadcast campaign with the northman for Tourism Ireland
Travel

Broadcast campaign with the northman for Tourism Ireland

TOGETHER WITH LEADING CINEMAS IN SWEDEN, NORWAY AND DENMARK, WE DID A CAMPAIGN AROUND THE PREMIERE OF THE NORTHMAN, A VIKING MOVIE FILMED IN IRELAND – WITH IMPRESSIVE RESULTS. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

WE ASSISTED CELEBRITY CRUISES WITH PR AROUND THE LAUNCH OF THEIR NEW STATER OF THE ART CRUISE SHIP, CELEBRITY BEYOND, INCLUDING MEDIA AND INFLUENCER VISITS AHEAD OF THE OFFICIAL MAIDEN VOYAGE. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case
Cross media campaign for JNTO
Travel

Cross media campaign for JNTO

RELATED HAVE COORDINATED A NORDIC CROSS MEDIA MARKETING CAMPAIGN FOR JAPAN NATIONAL TOURISM ORGANIZATION WITH DIGITAL ADVERTISING, NATIVE ADVERTISING AND SOCIAL MEDIA ADS. On behalf of Japan National Tourism Organization, Related was appointed to coordinate a cross media campaign consisting of different elements, including: Digital guidebooks with tips on what to do and see when …
See case
PR for new holiday resort
Travel

PR for new holiday resort

RELATED ASSISTED CENTER PARCS EUROPE WITH PR AROUND THE GROUNDBREAKING EVENT FOR THE NEW NORDBORG RESORT, EXPECTED TO OPEN ITS DOORS IN LATE SUMMER 2024. May 17 2022, the first sod was turned for the future Nordborg Resort, which has been on the drawing board since 2012. Related was there to assist with PR around …
See case