Skip to content
Case

Launch of direct Norwegian route to Las Vegas

Launch of direct Norwegian route to Las Vegas
Travel

 

To make Norwegian travel trade and media aware of Norwegian Airlines opening their new direct route to Las Vegas from Oslo, Related – as Nordic PR and trade representative for Las Vegas Convention & Visitors Authority (LVCVA) – arranged a successful launch party at Ekebergrestauranten in Oslo, which has a breathtaking view of the Oslo Fjord.

The classy evening event started in true Las Vegas style with limousine transport from Oslo Central Station to the venue. Upon arrival, guests were greeted with a glass of champagne, with a mingle and photo opportunity in front of a Norwegian and Las Vegas-branded photo wall, together with a Norwegian flight attendant and a Las Vegas showgirl, who flew in for the evening. After welcome speeches by the president and CEO of LVCVA and Norwegian’s director of sales, delicious finger food was served. The fun continued with Las Vegas top performer Frankie Moreno and his band entertaining the crowd, while the guests had a chance to mingle and enjoy true Vegas hospitality.

Related coordinated the event – from scouting the venue, coming up with ideas on how to showcase the destination (starting with the limo pick-up and transfer to the venue to settings at the venue), and coordination between the three parties – LVCVA, the venue, and Norwegian.

Thirty-five selected representatives from the Norwegian travel trade and 30 Norwegian key journalists and bloggers attended the event, which was a remarkable success and the kickoff of a great partnership with Norwegian.

Reactions from the visiting trade representatives where: “The best event ever” and “I can’t wait to see the real Vegas now”.

Other cases

Broadcast campaign with the northman for Tourism Ireland
Travel

Broadcast campaign with the northman for Tourism Ireland

TOGETHER WITH LEADING CINEMAS IN SWEDEN, NORWAY AND DENMARK, WE DID A CAMPAIGN AROUND THE PREMIERE OF THE NORTHMAN, A VIKING MOVIE FILMED IN IRELAND – WITH IMPRESSIVE RESULTS. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

WE ASSISTED CELEBRITY CRUISES WITH PR AROUND THE LAUNCH OF THEIR NEW STATER OF THE ART CRUISE SHIP, CELEBRITY BEYOND, INCLUDING MEDIA AND INFLUENCER VISITS AHEAD OF THE OFFICIAL MAIDEN VOYAGE. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case
Cross media campaign for JNTO
Travel

Cross media campaign for JNTO

RELATED HAVE COORDINATED A NORDIC CROSS MEDIA MARKETING CAMPAIGN FOR JAPAN NATIONAL TOURISM ORGANIZATION WITH DIGITAL ADVERTISING, NATIVE ADVERTISING AND SOCIAL MEDIA ADS. On behalf of Japan National Tourism Organization, Related was appointed to coordinate a cross media campaign consisting of different elements, including: Digital guidebooks with tips on what to do and see when …
See case
PR for new holiday resort
Travel

PR for new holiday resort

RELATED ASSISTED CENTER PARCS EUROPE WITH PR AROUND THE GROUNDBREAKING EVENT FOR THE NEW NORDBORG RESORT, EXPECTED TO OPEN ITS DOORS IN LATE SUMMER 2024. May 17 2022, the first sod was turned for the future Nordborg Resort, which has been on the drawing board since 2012. Related was there to assist with PR around …
See case