Skip to content
Case

Influencer generating awareness of Danish destinations

Influencer generating awareness of Danish destinations
Travel

 

On behalf of Business Esbjerg, Related is striving to brand Esbjerg in South Western Denmark as an attractive place to grow a business, live, study and spend your holiday. To that effect, Related coordinated a partnership with the popular Danish influencer Emily Salomon. Emily and her husband visited Esbjerg and Fanø on a weekend getaway to increase the awareness of the area’s many possibilities and to change the perception of the area among young women.

Her posts on social media received a lot of positive engagement during the stay, while her blog post – created as a “must visit” guide for the area – is still found on Google due to the high SEO value.

Read the blogpost here: emilysalomon.dk/2018/06/11/weekendtur-esbjerg-fanoe

Photos by Emily Salomon.

Other cases

Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai
Travel

Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai

To put focus on the culinary side of Dubai, we created and executed a major campaign with Dubai Department of Economy and Tourism. The campaign focused on a cookbook inspired by Dubai’s diverse food scene created specific for the campaign by a series of food influencers.   The campaign was two folded: first, we invited …
See case
Workshop for Indian region Kerala in Stockholm
Travel

Workshop for Indian region Kerala in Stockholm

About the case With the aim to create a platform where suppliers from the Indian region of Kerala could meet and engage with the Swedish travel trade, Related was tasked with the organization of a workshop.    After having been briefed on the needs and wishes of the client, our dedicated trade team presented an …
See case
Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients
Lifestyle

Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients

At Related, we continuously work to make use of the synergy effects that present themselves between our lifestyle and travel clients. One example is when we connect influencers, who travel on behalf of our destination clients, with travel-related products from our tech clients.   Headphones are a must on long, boring plane rides – either …
See case
Michelin chef book launch to celebrate Irish food culture
Lifestyle

Michelin chef book launch to celebrate Irish food culture

In the week of St. Patrick’s Day, two of our clients – one food client and one travel client – joined forces across Related’s lifestyle and travel categories to celebrate the rich and versatile Irish cuisine.  Tourism Ireland (the official Irish tourism board) and Bord Bia (Irish Food Board) did so with an event hosted …
See case