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Group press trip to the Gambia with Thomas Cook

Group press trip to the Gambia with Thomas Cook
Travel

To increase awareness of Gambia as travel destination among Nordic travelers, Related organized a group press trip to Gambia on behalf of Gambia Tourism Board – in partnership with (former) tour operator Thomas Cook, flying directly from the Nordic airports to Gambia.

For 6 days, the group of 8 journalists from tier 1 media got to experience both Gambia’s beach resorts, historical sights, local markets and went sailing on the river to visit a small jungle resort. The participants also joined a cooking class to learn more about Gambia’s food traditions. The dedicated Related PR representative joined the trip.

The trip resulted in several articles in tier 1 media with a total reach of 2 million and a media value exceeding 500,000 EUR.

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