Skip to content
Case

Group press trip showing unknown sides of Dubai

Group press trip showing unknown sides of Dubai
Travel

 

As Nordic press office for Dubai Tourism, we invited a group of six Nordic journalists from a mix of national newspapers, travel magazines and lifestyle magazines on a press trip to Dubai. Dubai endlessly pursues world records within luxury hotels and attractions, but beyond the world’s tallest building and the many skyscrapers, Dubai is also home to a colorful and fascinating culture and history just waiting to be explored.

To make Nordic travelers aware of this, the purpose of the press visit was to focus on the authentic and unknown side of Dubai.

The Nordic tier 1 media explored Dubai “off the beaten track” and some of the popular destination’s many hidden gems – from mountain and desert landscapes to local restaurants, and souks in the old town, as well as new cultural attractions. Not forgetting local food stalls and restaurants.

The press visit has subsequently resulted in a total reach of more than 3.7 million people across the different media and a total advertorial value of almost 320,000 USD.

Other cases

Swedish TikTok creator experienced advent in Croatia
Travel

Swedish TikTok creator experienced advent in Croatia

On behalf of Croatia National Tourism Board (CNTB), we assisted in scouting, negotiating content, briefing, coordinating flights, and reporting for an Advent themed influencer group trip to Zagreb.    We invited Nikola Zivkovic (@foodandcoffeegbg), a Swedish TikToker based in Gothenburg. Nikola is a foodie and his content focuses on gastronomy, visiting restaurants and making reviews …
See case
Influencer Campaign Promoting City Break Trips to the Island of Ireland
Travel

Influencer Campaign Promoting City Break Trips to the Island of Ireland

To promote the island of Ireland’s two capital Belfast and Dublin to Nordic travelers, we coordinated an influencer campaign on behalf of our client Tourism Ireland. The campaign showcased the two cities as obvious destinations for a city break getaway with a lot to offer in terms of culture, gastronomy, museums, pub culture. The campaign …
See case
Broadcast campaign with The Northman for Tourism Ireland
Travel

Broadcast campaign with The Northman for Tourism Ireland

Together with leading cinemas in Sweden, Norway and Denmark, we did a campaign around the premiere of The Northman, a Viking movie filmed in Ireland – with impressive results. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

We assisted Celebrity Cruises with PR around the launch of their new state of the art cruise ship, Celebrity Beyond, including media and influencer visits ahead of the official maiden voyage. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case