Skip to content
Case

GROUP PRESS TRIP SHOWING UNKNOWN SIDES OF DUBAI

GROUP PRESS TRIP SHOWING UNKNOWN SIDES OF DUBAI
Travel

 

As Nordic press office for Dubai Tourism, we invited a group of six Nordic journalists from a mix of national newspapers, travel magazines and lifestyle magazines on a press trip to Dubai. Dubai endlessly pursues world records within luxury hotels and attractions, but beyond the world’s tallest building and the many skyscrapers, Dubai is also home to a colorful and fascinating culture and history just waiting to be explored.

To make Nordic travelers aware of this, the purpose of the press visit was to focus on the authentic and unknown side of Dubai.

The Nordic tier 1 media explored Dubai “off the beaten track” and some of the popular destination’s many hidden gems – from mountain and desert landscapes to local restaurants, and souks in the old town, as well as new cultural attractions. Not forgetting local food stalls and restaurants.

The press visit has subsequently resulted in a total reach of more than 3.7 million people across the different media and a total advertorial value of almost 320,000 USD.

Other cases

Broadcast campaign with the northman for Tourism Ireland
Travel

Broadcast campaign with the northman for Tourism Ireland

TOGETHER WITH LEADING CINEMAS IN SWEDEN, NORWAY AND DENMARK, WE DID A CAMPAIGN AROUND THE PREMIERE OF THE NORTHMAN, A VIKING MOVIE FILMED IN IRELAND – WITH IMPRESSIVE RESULTS. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

WE ASSISTED CELEBRITY CRUISES WITH PR AROUND THE LAUNCH OF THEIR NEW STATER OF THE ART CRUISE SHIP, CELEBRITY BEYOND, INCLUDING MEDIA AND INFLUENCER VISITS AHEAD OF THE OFFICIAL MAIDEN VOYAGE. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case
Cross media campaign for JNTO
Travel

Cross media campaign for JNTO

RELATED HAVE COORDINATED A NORDIC CROSS MEDIA MARKETING CAMPAIGN FOR JAPAN NATIONAL TOURISM ORGANIZATION WITH DIGITAL ADVERTISING, NATIVE ADVERTISING AND SOCIAL MEDIA ADS. On behalf of Japan National Tourism Organization, Related was appointed to coordinate a cross media campaign consisting of different elements, including: Digital guidebooks with tips on what to do and see when …
See case
PR for new holiday resort
Travel

PR for new holiday resort

RELATED ASSISTED CENTER PARCS EUROPE WITH PR AROUND THE GROUNDBREAKING EVENT FOR THE NEW NORDBORG RESORT, EXPECTED TO OPEN ITS DOORS IN LATE SUMMER 2024. May 17 2022, the first sod was turned for the future Nordborg Resort, which has been on the drawing board since 2012. Related was there to assist with PR around …
See case