The Spanish destination Benidorm has around 12 daily hours of sunshine all year round. This makes the destination ideal for active holidays in autumn and spring when the weather is still pleasant.
As Scandinavian PR representative for VisitBenidorm, Related initiated a collaboration with the trendy sportswear brand ONLY PLAY (owned by Bestseller). The aim of the collaboration was to make active Scandinavian women aware of Benidorm’s many sports possibilities.
To do so, we developed a competition on social media and a microsite with information about the destination. The competition was a success and reached more than 425,000 Scandinavian people in the target group.