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Case

Branding concept and PR strategy for VisitGudenaa

Branding concept and PR strategy for VisitGudenaa
Travel

 

For VisitGudenaa – a destination covering areas along the river Gudenåen in Denmark – Related was assigned the task of creating a new branding concept, including logo, visual identity, brand film and supporting marketing materials.

Along with the new brand concept, Related also shaped a comprehensive PR strategy and -plan, including both an ongoing press effort as well as different standalone creative initiatives.

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