Skip to content
Case

B2B event with royal guests

B2B event with royal guests
Travel

Related assisted VISITFLANDERS with the coordination of a royal B2B event in Copenhagen – in connection with the Belgian state visit in Denmark. To increase awareness of Belgium and Flanders among the Danish press and travel trade – with the aim of increasing the number of Danish visitors to Flanders (and Belgium in general) – VISITFLANDERS, together with two other Belgian tourism boards, hosted a joint event called “A Taste of Belgium”.

The event in Cinemateket was officially opened by Their Majesties King Philip and Queen Mathilde of Belgium, escorted by the Danish Crown Prince Couple.

After the opening, the more than 50 participants joined a B2B workshop where they could meet a range of Belgian partners. Furthermore, the event included beer tasting with Danish beer specialist Carsten Berthelsen, handmade Belgian chocolate, and experimental gastronomy by the Belgian Yannick Van Aeken.

As Scandinavian representative for VISITFLANDERS, Related took care of the whole invitation process, from inviting media and tour operators, collecting personal information from all participants to meet the security requirements as well as sending out the official, printed invitation. At the event, staff from Related was also present to welcome guests and answer any questions from travel trade or press on behalf of VISITFLANDERS.

The event was a great success, giving the Danish participants a taste of the many culinary experiences awaiting in Flanders.

Other cases

Swedish TikTok creator experienced advent in Croatia
Travel

Swedish TikTok creator experienced advent in Croatia

On behalf of Croatia National Tourism Board (CNTB), we assisted in scouting, negotiating content, briefing, coordinating flights, and reporting for an Advent themed influencer group trip to Zagreb.    We invited Nikola Zivkovic (@foodandcoffeegbg), a Swedish TikToker based in Gothenburg. Nikola is a foodie and his content focuses on gastronomy, visiting restaurants and making reviews …
See case
Influencer Campaign Promoting City Break Trips to the Island of Ireland
Travel

Influencer Campaign Promoting City Break Trips to the Island of Ireland

To promote the island of Ireland’s two capital Belfast and Dublin to Nordic travelers, we coordinated an influencer campaign on behalf of our client Tourism Ireland. The campaign showcased the two cities as obvious destinations for a city break getaway with a lot to offer in terms of culture, gastronomy, museums, pub culture. The campaign …
See case
Broadcast campaign with The Northman for Tourism Ireland
Travel

Broadcast campaign with The Northman for Tourism Ireland

Together with leading cinemas in Sweden, Norway and Denmark, we did a campaign around the premiere of The Northman, a Viking movie filmed in Ireland – with impressive results. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

We assisted Celebrity Cruises with PR around the launch of their new state of the art cruise ship, Celebrity Beyond, including media and influencer visits ahead of the official maiden voyage. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case