Months and months of hard work finally culminated when we revealed our new identity and strategy at Travel News Market 2022 in Stockholm.

Almost the entire Related team was gathered in Stockholm for Travel News Market, the leading travel trade event in Sweden, where tour operators, travel agents and other industry stakeholders can discover destinations from all over the world, get insights on the future of tourism industry and meet some of the experts and professionals from every area of the travel industry.

Together with our clients, we this year had the biggest booth at the fair of more than 70 sqm, including multiple several client stands, a lounge area and a coffee bar.  Among the clients we represented were Japan, Ras Al Khaimah, Flanders, Jamaica, Macao, and Malta.

Here we also launched our brand-new logo, website and strategy – putting even more focus on insight, innovation and impact.

The stand had numerous happenings throughout the day, including brewing a different coffee every hour from different places around the world. We also held inspiring presentations about e.g. Flanders and Malta.

And in collaboration with Travel South USA, we hosted a bourbon tasting with bourbons from the Southern state Kentucky. After the fair, we held an after work-event with bubbles.

All in all, the day for sure exceeded expectations! We are immensely happy with how the stand was received by visitors who dropped by for meetings, networking and a cup of coffee.

We are already looking forward to next year, and we’ve already started working n how to improve and develop the concept even further!

And pssst… Read more about our new identity and strategy here.