Related has been assigned a task by Destination Vesterhavet to define a new strategy for how to communicate experiences and attractions towards potential visitors.

Together with the agency first coffee, specialized in Danish domestic tourism, Related has just been assigned a new task for the Danish destination Destination Vesterhavet (West Coast of Denmark).

In collaboration with first coffee, Related will be responsible for developing a new strategy for how to communicate the destination’s wide range of experiences and attractions towards potential visitors, followed by a range of development processes for the destination’s own employees as well as tourism professionals/companies within the destination.

Research leading to strategy and implementation
Right now, we are leading a comprehensive research process involving desk research as well as interviews with the destination, the municipalities, and the local companies, to identify the needs and potentials. Within the coming weeks, we’ll start defining the strategy, including concrete methods and tools.

– Related and first coffee showed a good understanding of the task and gave some interesting concrete suggestions on solutions. We look forward to the partnership and to bringing the new methods and tools to life, says Lisbeth Vestergaard Jensen, Project Manager at Destination Vesterhavet.