Skip to content
Case

Culinary press trip – a taste of Dubai

Culinary press trip – a taste of Dubai
Travel

Dubai endlessly pursues world records within luxury dining and Michelin restaurants, but beyond that, Dubai is also home to a colourful and diverse culinary scene with food from all over the world – and an endless array of small food stalls and street food to be explored.

 

To make Nordic travellers aware of this side of Dubai, we arranged a press trip for 3 Nordic journalists all writing for tier 1 food magazines. The focus of the press visit was on the culinary side of Dubai.

 

The media explored both food markets, street food, local restaurants, and the spice souk as well as international dining concepts and rooftop restaurants. The itinerary also included a visit at the creative space Alserkal Avenue and at Expo 2020 Dubai, which also held several interesting food experiences.

 

As the grand finale, the group went on a private dining experience in the middle of the desert, where they enjoyed a homecooked meal underneath the stars.

Other cases

Influencers set sail at the Royal Caribbean Star of the Seas launch
Related

Influencers set sail at the Royal Caribbean Star of the Seas launch

Royal Caribbean is known for pushing the boundaries of what a cruise experience can be. With the launch of the world’s largest cruise ship, Star of the Seas, the brand introduced a new level of design, entertainment, and lifestyle at sea. The ship, featuring 20 decks and 8 unique neighborhoods, is a true floating city …
See case
Game on in Geneva: Influencer campaign ahead of UEFA Women’s EURO 2025
Travel

Game on in Geneva: Influencer campaign ahead of UEFA Women’s EURO 2025

To build excitement ahead of the UEFA Women’s EURO 2025 and position Geneva as an open-air playground, Related coordinated a Nordic influencer activation celebrating women’s sport and the spirit of international competition. As part of Geneva’s preparations to welcome the UEFA Women’s EURO 2025, Geneva Tourism hosted an influencer trip designed to put a spotlight …
See case
Large-scale launch of Denmark’s new nature resort  
Related

Large-scale launch of Denmark’s new nature resort  

On June 20th 2025, Center Parcs opened its first resort in Denmark: Center Parcs Nordborg Resort, located on the island of Als in Sønderjylland. This marks the brand’s debut in Scandinavia and represents one of the most ambitious tourism developments in Denmark in recent years.  As the appointed PR agency for the launch, we have …
See case
FORE! Golf activation with Turkish Airlines and Constance Hotels and Resorts
Related

FORE! Golf activation with Turkish Airlines and Constance Hotels and Resorts

In June, Hanna found her way back to her golfing roots, when she – at the invitation of Turkish Airlines – attended the Turkish Airlines World Golf Cup at the prestigious Bro Hof Slott GC just outside Stockholm. The tournament was part of a global series, held annually by Turkish Airlines – where the winner …
See case