Earlier this spring, we had the opportunity to invite a journalist from the Danish LGBTQ+ media XQ28 to Miami, on behalf of our client the Greater Miami Convention & Visitors Bureau. 

The purpose of the trip was to cover Rainbow Spring – an annual program that highlights Miami’s LGBTQ+ community and wide range of inclusive offerings.  

At a time when LGBTQ+ communities are facing increasing pressure in many parts of the world, Miami continues to position itself as an open and welcoming destination. This was reflected throughout the visit, not only in the events themselves, but also in the way diversity and inclusion are integrated into the city’s tourism strategy. 

We were responsible for planning and facilitating the visit in close collaboration with Miami’s tourism organization, ensuring the right framework for both experiences and coverage. 

Read the full case here   

Photo credit: Tejs Ellesøe