On behalf of Dubai Tourism, Related coordinated and escorted a group of 7 Nordic influencers to Dubai, known for its skyscrapers, amazing beaches and multicultural inhabitants – but offers so much more. To make Danish and Finnish travelers aware of this, the purpose of the trip was to showcase a different side of Dubai, showing the culinary and cultural gems off the beaten track in Dubai, combined with some of Dubai’s well-known highlights.
The trip had a four-day program, where the influencers got to see everything from mosques to malls. The itinerary included e.g. breakfast at SMCCU, lunch in the Hatta desert, Middle Eastern cooking class, desert safari with a falcon show, and visits to Miracle Garden, Al Serkal Avenue and Burj Khalifa.
The trip resulted in broad social media coverage of Dubai’s many offerings with 46 Instagram posts and no less than 587 stories – with a total reach of 9.7 million and 129,000 engagements.
