Skip to content
Case

Influencer generating awareness of Danish destinations

Influencer generating awareness of Danish destinations
Travel

 

On behalf of Business Esbjerg, Related is striving to brand Esbjerg in South Western Denmark as an attractive place to grow a business, live, study and spend your holiday. To that effect, Related coordinated a partnership with the popular Danish influencer Emily Salomon. Emily and her husband visited Esbjerg and Fanø on a weekend getaway to increase the awareness of the area’s many possibilities and to change the perception of the area among young women.

Her posts on social media received a lot of positive engagement during the stay, while her blog post – created as a “must visit” guide for the area – is still found on Google due to the high SEO value.

Read the blogpost here: emilysalomon.dk/2018/06/11/weekendtur-esbjerg-fanoe

Photos by Emily Salomon.

Other cases

Sweet Goesting – VISITFLANDERS 4-hands dessert event in Copenhagen 
Lifestyle

Sweet Goesting – VISITFLANDERS 4-hands dessert event in Copenhagen 

In October 2025, we arranged a exclusive dessert event in central Copenhagen on behalf of our client VISITFLANDERS. Despite the rainy afternoon, the room was filled with warmth, laughter, and the smell of sugar and spice.  Danish TV host and baker Tobias Hamann and his friend, renowned Flemish chocolatier and patissier Pieter De Volder (founder …
See case
Namaste Copenhagen! IndiGo launches direct flights between Copenhagen and Mumbai
Related

Namaste Copenhagen! IndiGo launches direct flights between Copenhagen and Mumbai

To celebrate the launch of IndiGo’s new direct route between Mumbai and Copenhagen and introduce the route to the Danish and Swedish press, Related invited Danish and Swedish editors, journalists and key opinion leaders to a launch event in Copenhagen – on the day of the inauguration flight from Mumbai. At the event, journalists got …
See case
Kerala Tourism brings “God’s Own Country” to Stockholm 
Related

Kerala Tourism brings “God’s Own Country” to Stockholm 

On October 1st, 2025, 7A Strandvägen in Stockholm came alive with the colours, warmth, and spirit of Kerala – the southern Indian state famously known as “God’s Own Country”. On behalf of Kerala Tourism, Related hosted and coordinated an inspiring evening that brought Kerala’s essence to the heart of the Swedish travel trade.  Related managed …
See case
Influencers set sail at the Royal Caribbean Star of the Seas launch
Related

Influencers set sail at the Royal Caribbean Star of the Seas launch

Royal Caribbean is known for pushing the boundaries of what a cruise experience can be. With the launch of the world’s largest cruise ship, Star of the Seas, the brand introduced a new level of design, entertainment, and lifestyle at sea. The ship, featuring 20 decks and 8 unique neighborhoods, is a true floating city …
See case