CASES
Projects we're proud of
Our clients trust us to create great results. And we don’t want to just meet our clients’ expectations; we strive to exceed them!
Here’s some of our best work.
Lifestyle
Mutti Partners with Too Good To Go to fight food waste
Danes care deeply about sustainability — so, on behalf of our client Mutti, we launched a meaningful initiative that connects directly to the Italian tradition of cusina povera: a partnership with Too Good To Go. Too Good To Go is a social impact company on a mission to inspire and empower everyone to fight food …
Read more
Lifestyle
Travel
Flemish food culture at Copenhagen Cooking Festival 2024
On behalf of our client VISITFLANDERS we collaborated extensively with the Danish food project Copenhagen Cooking Festival 2024 as that year’s featured culinary partner. This strategic partnership aimed to position Flanders as a key culinary destination, placing its unique food culture, renowned beer traditions, and rich gastronomic heritage in the spotlight. This extensive, educational, and …
Read more
Lifestyle
Influencer Campaign: Strengthening awareness for Ras Al Khaimah in the Nordics
To raise awareness of the nature emirate Ras Al Khaimah among Nordic travelers, we launched a targeted influencer campaign highlighting the destination’s gastronomy, nature, and cultural heritage. By partnering with four prominent influencers from Sweden and Finland, the campaign generated over 200 pieces of engaging content, inspiring audiences to discover the unique experiences RAK has …
Read more
Lifestyle
Taking South African Wines one step further to succes
For the second year in a row, Related helped the South African Embassy in Denmark and Wesgro facilitate a trade mission in Denmark for a group of South African wine delegates in September 2024. Related arranged press activities as well as b2b meetings with importers and buyers and relevant local site visits. The goal of …
Read more
Lifestyle
Making Mondays Better: Launching the Official Tomato Monday in Finland and Sweden
To many people, Mondays equals a stressful and busy start to the week. To shift away from the Monday blues sentiment and instead infuse warmth and simplicity into the weekly routine, we helped our client Mutti strengthen their Tomato Monday concept – an easy, stress free, and cozy start to the week in Nordic homes: …
Read more
Lifestyle
South African Wine Mission in Denmark
In December 2023, Related helped Wesgro, the official tourism, trade, and investment promotion agency for the Western Cape, facilitate a trade mission in Denmark for fifteen South African wine delegates. South African wine only accounted for 8% of Danish wine imports by volume in 2022, and the wines from the Western Cape had not been …
Read more
Lifestyle
Consumer concept - Tomato Soup Mastership
Mutti Tomato Soup Mastership. Celebrating Scandinavian homecooks.
To celebrate Scandinavian homecooks and one of the absolute soup favorites in the Nordics; tomato soup, we helped our client Mutti organize a nationwide competition in Denmark, Norway and Sweden: The Mutti Tomato Soup Mastership! Norwegians, Swedes and Danes are huge fans of tomato soup, and preferably a homemade version. In the colder months, many families …
Read more
Lifestyle
Inspirational sampling events to encourage Danes to eat Irish lamb
Not only is Danish celebrity chef Claus Holm a well-known and loved TV personality – he also has a deep personal love for Irish lamb and beef and has visited the green island on several occasions. For our client Bord Bia, the Irish Food Board, it’s hard to find a more genuine and trusted ambassador. To …
Read more
Lifestyle
Virtual Door: Influencer Campaign focusing on trust and origin
This spring, our client Mutti launched their “virtual door”; an AR experience where the user can open a door and step onto Mutti’s tomato fields in Parma, Italy – from the comfort of their own homes via a smartphone. The virtual door project aims to educate consumers on Mutti’s origins and history, while also deepening …
Read more
Lifestyle
Travel
Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai
To put focus on the culinary side of Dubai, we created and executed a major campaign with Dubai Department of Economy and Tourism. The campaign focused on a cookbook inspired by Dubai’s diverse food scene created specific for the campaign by a series of food influencers. The campaign was two folded: first, we invited …
Read more
Blog
