CASES
Projects we're proud of
Our clients trust us to create great results. And we don’t want to just meet our clients’ expectations; we strive to exceed them!
Here’s some of our best work.
Lifestyle
Mutti Pasta Sauce School: From product education to immersive brand experience
In February 2026, we partnered with Mutti to strengthen awareness and understanding of their pasta sauces in the Nordic market. The challenge was clear: how to communicate product differences in a category where many consumers perceive products as interchangeable, and not as a premium product. From education to experience The answer became Mutti Pasta Sauce School, an exclusive …
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Lifestyle
Travel
Muay Thai Experience 2026: bringing Thai culture to life in Copenhagen
In March 2026, together with Thai Trade Center Copenhagen, we set out to introduce Thailand’s national sport Muay Thai boxing to a Nordic audience. Muay Thai is not just a sport but a cultural experience rooted in tradition, discipline and community. From idea to experienceThe concept Muay Thai Experience 2026 was a three-day event series …
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Lifestyle
Travel
Sweet Goesting – VISITFLANDERS 4-hands dessert event in Copenhagen
In October 2025, we arranged a exclusive dessert event in central Copenhagen on behalf of our client VISITFLANDERS. Despite the rainy afternoon, the room was filled with warmth, laughter, and the smell of sugar and spice. Danish TV host and baker Tobias Hamann and his friend, renowned Flemish chocolatier and patissier Pieter De Volder (founder …
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Lifestyle
Mutti Partners with Too Good To Go to fight food waste
Danes care deeply about sustainability — so, on behalf of our client Mutti, we launched a meaningful initiative that connects directly to the Italian tradition of cusina povera: a partnership with Too Good To Go. Too Good To Go is a social impact company on a mission to inspire and empower everyone to fight food …
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Lifestyle
Travel
Flemish food culture at Copenhagen Cooking Festival 2024
On behalf of our client VISITFLANDERS we collaborated extensively with the Danish food project Copenhagen Cooking Festival 2024 as that year’s featured culinary partner. This strategic partnership aimed to position Flanders as a key culinary destination, placing its unique food culture, renowned beer traditions, and rich gastronomic heritage in the spotlight. This extensive, educational, and …
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Lifestyle
Influencer Campaign: Strengthening awareness for Ras Al Khaimah in the Nordics
To raise awareness of the nature emirate Ras Al Khaimah among Nordic travelers, we launched a targeted influencer campaign highlighting the destination’s gastronomy, nature, and cultural heritage. By partnering with four prominent influencers from Sweden and Finland, the campaign generated over 200 pieces of engaging content, inspiring audiences to discover the unique experiences RAK has …
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Lifestyle
Taking South African Wines one step further to succes
For the second year in a row, Related helped the South African Embassy in Denmark and Wesgro facilitate a trade mission in Denmark for a group of South African wine delegates in September 2024. Related arranged press activities as well as b2b meetings with importers and buyers and relevant local site visits. The goal of …
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Lifestyle
Making Mondays Better: Launching the Official Tomato Monday in Finland and Sweden
To many people, Mondays equals a stressful and busy start to the week. To shift away from the Monday blues sentiment and instead infuse warmth and simplicity into the weekly routine, we helped our client Mutti strengthen their Tomato Monday concept – an easy, stress free, and cozy start to the week in Nordic homes: …
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Lifestyle
South African Wine Mission in Denmark
In December 2023, Related helped Wesgro, the official tourism, trade, and investment promotion agency for the Western Cape, facilitate a trade mission in Denmark for fifteen South African wine delegates. South African wine only accounted for 8% of Danish wine imports by volume in 2022, and the wines from the Western Cape had not been …
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Lifestyle
Consumer concept - Tomato Soup Mastership
Mutti Tomato Soup Mastership. Celebrating Scandinavian homecooks.
To celebrate Scandinavian homecooks and one of the absolute soup favorites in the Nordics; tomato soup, we helped our client Mutti organize a nationwide competition in Denmark, Norway and Sweden: The Mutti Tomato Soup Mastership! Norwegians, Swedes and Danes are huge fans of tomato soup, and preferably a homemade version. In the colder months, many families …
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