Skip to content
Case

Virtual reality campaign with Ticket

Virtual reality campaign with Ticket
Travel

Ticket is one of the biggest travel agencies in Scandinavia with 70 stores in Sweden and Norway. To increase their sales to Dubai further, Related – on behalf of Dubai Tourism – developed and executed a creative campaign in cooperation with Ticket, combining virtual reality (VR) with sales training and marketing.

The campaign involved sales training and education of 330 sales staff members in 69 stores. By involving VR glasses, the sales team got to experience some of Dubai’s most popular sights first-hand. After the training seminars, a two-week in-store campaign was executed in 25 carefully selected store – 20 in Sweden, five in Norway. Here, consumers had the chance to experience Dubai in VR with the purpose of inspiring them to book a trip. Furthermore, as part of the campaign, Ticket made unique offers on Dubai travels and held a competition where a lucky person won a trip to Dubai. Also, Dubai in general was heavily promoted in all 70 Ticket stores.

To inform consumers about the discounted trips and the VR event, Ticket distributed digital newsletters to their database of 750,000 recipients. Furthermore, local print advertising as well as social media advertising was done in areas with the VR activity, reaching over half a million people in Norway and Sweden. A specific microsite on Ticket’s website was also developed as part of the campaign.

During the campaign period, Ticket’s total number of sold pax to Dubai increased with 20% compared to the same period in 2016. More than 100,000 consumers visited Ticket’s stores during the campaign, while 500,000 visited the website.

Other cases

Swedish TikTok creator experienced advent in Croatia
Travel

Swedish TikTok creator experienced advent in Croatia

On behalf of Croatia National Tourism Board (CNTB), we assisted in scouting, negotiating content, briefing, coordinating flights, and reporting for an Advent themed influencer group trip to Zagreb.    We invited Nikola Zivkovic (@foodandcoffeegbg), a Swedish TikToker based in Gothenburg. Nikola is a foodie and his content focuses on gastronomy, visiting restaurants and making reviews …
See case
Influencer Campaign Promoting City Break Trips to the Island of Ireland
Travel

Influencer Campaign Promoting City Break Trips to the Island of Ireland

To promote the island of Ireland’s two capital Belfast and Dublin to Nordic travelers, we coordinated an influencer campaign on behalf of our client Tourism Ireland. The campaign showcased the two cities as obvious destinations for a city break getaway with a lot to offer in terms of culture, gastronomy, museums, pub culture. The campaign …
See case
Broadcast campaign with The Northman for Tourism Ireland
Travel

Broadcast campaign with The Northman for Tourism Ireland

Together with leading cinemas in Sweden, Norway and Denmark, we did a campaign around the premiere of The Northman, a Viking movie filmed in Ireland – with impressive results. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

We assisted Celebrity Cruises with PR around the launch of their new state of the art cruise ship, Celebrity Beyond, including media and influencer visits ahead of the official maiden voyage. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case