Logitech’s sub-brand Logitech for Creators (LFC) is all about creativity and helping creators share their passion. We initiated a collaboration with two Nordic artists to showcase how LFC’s products can help creative content creators showcase their talent to their audiences. The collaborations included both content for the creators’ own platforms, content for LFC’s global Instagram account, and marketing content for Tiktok and Instagram.
The Mevo 3-pack system is a wireless three-piece camera set-up, providing different camera angles in real-time. Perfect for a serious streamer wanting an easy-to-use and flexible home studio. To showcase how versatile the camera kit is, we teamed up with up-and-coming Norwegian artist Thomas Blix (Bliss4Art). Thomas created amazing videos and images that captured his creative painting process from start to finish, meanwhile also showing how he used Mevo to stream his work.
Swedish digital artist, character designer and Twitch streamer, KandaEm, designed a unique LFC-inspired character particularly designed for this collab. For instance, the character design had an orange theme to match the LFC brand color, and included the Streamcam and the iconic Blue Yeti microphone. She also live-streamed the drawing process on her Twitch, using and showcasing several LFC products, and posted the collab on her social media channels. Finally, she created several pieces of taylormade and highly creative content for advertising and for LFC’s global Instagram account.