On behalf of Croatia National Tourism Board (CNTB), we assisted in scouting, negotiating content, briefing, coordinating flights, and reporting for an Advent themed influencer group trip to Zagreb.
We invited Nikola Zivkovic (@foodandcoffeegbg), a Swedish TikToker based in Gothenburg. Nikola is a foodie and his content focuses on gastronomy, visiting restaurants and making reviews of the food and service, and recommending them to his followers. He also posts hidden-gem tips and travel vlogs on both his TikTok and Instagram.
Nikola traveled to Zagreb to experience Advent celebrations in the city, such as ice skating at King Tomislav Square, Bogovićeva Street and Stara Vlaška, the Croatian gastronomic offering and traditional dishes, and nature in the form of the waterfalls in Plitvice Lakes National Park.
During the trip, Nikola posted 25+ Instagram stories, two Instagram reels and two TikTok videos, including a travel guide and food tips. The content had a reach of over 205,000, 45,900 through plays and 5,453 engagements.
Check out two of his travel vlogs here and here!