Skip to content
Case

Successful foodie competition for German hotel client

Successful foodie competition for German hotel client
Travel

 

To increase awareness of Hotel Hafen Flensburg among Danish foodies, Related has initiated and coordinated a competition coop with Denmark’s biggest foodie community, Gastromand.

With the aim to increase awareness and improve the image of our hotel and destination clients, Related regularly plans, initiates and coordinates partnerships with tier 1 media and well-known brands in the Nordic market.

Recently, we organized a partnership with Denmark’s biggest food community, Gastromand, on behalf of Hotel Hafen Flensburg – a 4* hotel in Northern Germany. The objective was to increase awareness of Hotel Hafen Flensburg among foodies as the hotel is located right at the harbor in Flensburg – a city known for its rum history. Its location combined with the short driving distance from Denmark and the low prices compared to Denmark, makes the hotel an ideal choice for a nice weekend getaway.

The collaboration with Gastromand included a press visit at Hotel Hafen Flensburg where the selected editor experienced the facilities of the hotel as well as dinner at the hotel’s restaurant Columbus. To experience the rum history of the town of Flensburg, a rum tasting was initiated at the hotel. As result of the visit, Gastromand wrote about the trip and the rum tasting on their website. Afterwards, Gastromand’s readers got the chance to win a similar weekend stay at Hotel Hafen Flensburg in a competition on Gastromand’s Facebook page.

The competition on Facebook had an impressive reach exceeding 110,000 persons and received over 16,000 clicks, 4700 comments and 4300 likes.

Images are borrowed from Gastromand.dk

Other cases

Swedish TikTok creator experienced advent in Croatia
Travel

Swedish TikTok creator experienced advent in Croatia

On behalf of Croatia National Tourism Board (CNTB), we assisted in scouting, negotiating content, briefing, coordinating flights, and reporting for an Advent themed influencer group trip to Zagreb.    We invited Nikola Zivkovic (@foodandcoffeegbg), a Swedish TikToker based in Gothenburg. Nikola is a foodie and his content focuses on gastronomy, visiting restaurants and making reviews …
See case
Influencer Campaign Promoting City Break Trips to the Island of Ireland
Travel

Influencer Campaign Promoting City Break Trips to the Island of Ireland

To promote the island of Ireland’s two capital Belfast and Dublin to Nordic travelers, we coordinated an influencer campaign on behalf of our client Tourism Ireland. The campaign showcased the two cities as obvious destinations for a city break getaway with a lot to offer in terms of culture, gastronomy, museums, pub culture. The campaign …
See case
Broadcast campaign with The Northman for Tourism Ireland
Travel

Broadcast campaign with The Northman for Tourism Ireland

Together with leading cinemas in Sweden, Norway and Denmark, we did a campaign around the premiere of The Northman, a Viking movie filmed in Ireland – with impressive results. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

We assisted Celebrity Cruises with PR around the launch of their new state of the art cruise ship, Celebrity Beyond, including media and influencer visits ahead of the official maiden voyage. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case