As Nordic representative for the Greek luxury resort Grand Resort Lagonissi, Related works to increase awareness of the hotel among the Nordic consumers and travel trade with the aim of increasing the number of Nordic visitors at the resort. Furthermore, Related’s task is to position the resort within the Nordic MICE and leisure travel industry.
As the resort’s brand is not yet well-known in the Nordics, branding and awareness have been the main focuses during the first year. In addition to PR activities, such as press releases and press/influencer trips, Related organizes email campaigns to leisure and MICE tour operators as well as fam trips to the resort for the Nordic travel trade.
Furthermore, Related continuously do sales calls to the most important tour operators and MICE buyers in the Nordics, making sure Grand Resort Lagonissi is top of mind with the decision-makers.
The initiatives by Related have resulted in increased awareness and plenty of new leads.