Skip to content
Case

Sales initiatives for Greek resort

Sales initiatives for Greek resort
Travel

 

As Nordic representative for the Greek luxury resort Grand Resort Lagonissi, Related works to increase awareness of the hotel among the Nordic consumers and travel trade with the aim of increasing the number of Nordic visitors at the resort. Furthermore, Related’s task is to position the resort within the Nordic MICE and leisure travel industry.

As the resort’s brand is not yet well-known in the Nordics, branding and awareness have been the main focuses during the first year. In addition to PR activities, such as press releases and press/influencer trips, Related organizes email campaigns to leisure and MICE tour operators as well as fam trips to the resort for the Nordic travel trade.

Furthermore, Related continuously do sales calls to the most important tour operators and MICE buyers in the Nordics, making sure Grand Resort Lagonissi is top of mind with the decision-makers.

The initiatives by Related have resulted in increased awareness and plenty of new leads.

Other cases

Broadcast campaign with the northman for Tourism Ireland
Travel

Broadcast campaign with the northman for Tourism Ireland

TOGETHER WITH LEADING CINEMAS IN SWEDEN, NORWAY AND DENMARK, WE DID A CAMPAIGN AROUND THE PREMIERE OF THE NORTHMAN, A VIKING MOVIE FILMED IN IRELAND – WITH IMPRESSIVE RESULTS. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

WE ASSISTED CELEBRITY CRUISES WITH PR AROUND THE LAUNCH OF THEIR NEW STATER OF THE ART CRUISE SHIP, CELEBRITY BEYOND, INCLUDING MEDIA AND INFLUENCER VISITS AHEAD OF THE OFFICIAL MAIDEN VOYAGE. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case
Cross media campaign for JNTO
Travel

Cross media campaign for JNTO

RELATED HAVE COORDINATED A NORDIC CROSS MEDIA MARKETING CAMPAIGN FOR JAPAN NATIONAL TOURISM ORGANIZATION WITH DIGITAL ADVERTISING, NATIVE ADVERTISING AND SOCIAL MEDIA ADS. On behalf of Japan National Tourism Organization, Related was appointed to coordinate a cross media campaign consisting of different elements, including: Digital guidebooks with tips on what to do and see when …
See case
PR for new holiday resort
Travel

PR for new holiday resort

RELATED ASSISTED CENTER PARCS EUROPE WITH PR AROUND THE GROUNDBREAKING EVENT FOR THE NEW NORDBORG RESORT, EXPECTED TO OPEN ITS DOORS IN LATE SUMMER 2024. May 17 2022, the first sod was turned for the future Nordborg Resort, which has been on the drawing board since 2012. Related was there to assist with PR around …
See case