Skip to content
Case

Press trip to Florida must-stop

Press trip to Florida must-stop
Travel

In late 2019, Related organized and hosted a small group press trip to The Beaches of Fort Myers and Sanibel for 3 journalists in total – in partnership with Norwegian Airlines.

On the trip, the journalists got to experience the destination’s many possibilities for active holiday for all ages. For example, they went on a boat trip to spot wild dolphins and paddled kayak in the mangroves and met a playful manatee. Further they biked around Sanibel and got to enjoy the peach-colored sunset over the Mexican golf from Captiva – and got to experience why the destination is one of the world’s best places to find beautiful seashells. All of this combined with a lot of great food experiences, often focused on fresh fish and seafood.

The journalists were all very positive about the destination which they didn’t know much about beforehand and trip resulted in a total of 6 articles in different media in Denmark and Norway with a circulation exceeding 500,000.

Psst… If you want to dream yourself away to Florida, one of the journalists, who is also a food blogger, shared this recipe for the most amazing Yucatan shrimps, as served on Sanibel: https://helleskitchen.org/yucatan-shrimps-som-i-florida

Other cases

Swedish TikTok creator experienced advent in Croatia
Travel

Swedish TikTok creator experienced advent in Croatia

On behalf of Croatia National Tourism Board (CNTB), we assisted in scouting, negotiating content, briefing, coordinating flights, and reporting for an Advent themed influencer group trip to Zagreb.    We invited Nikola Zivkovic (@foodandcoffeegbg), a Swedish TikToker based in Gothenburg. Nikola is a foodie and his content focuses on gastronomy, visiting restaurants and making reviews …
See case
Influencer Campaign Promoting City Break Trips to the Island of Ireland
Travel

Influencer Campaign Promoting City Break Trips to the Island of Ireland

To promote the island of Ireland’s two capital Belfast and Dublin to Nordic travelers, we coordinated an influencer campaign on behalf of our client Tourism Ireland. The campaign showcased the two cities as obvious destinations for a city break getaway with a lot to offer in terms of culture, gastronomy, museums, pub culture. The campaign …
See case
Broadcast campaign with The Northman for Tourism Ireland
Travel

Broadcast campaign with The Northman for Tourism Ireland

Together with leading cinemas in Sweden, Norway and Denmark, we did a campaign around the premiere of The Northman, a Viking movie filmed in Ireland – with impressive results. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

We assisted Celebrity Cruises with PR around the launch of their new state of the art cruise ship, Celebrity Beyond, including media and influencer visits ahead of the official maiden voyage. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case