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Pan-Nordic PR agency for Cooler Master

Pan-Nordic PR agency for Cooler Master
Lifestyle

Cooler Master – a global computer components and peripheral company – was looking for a new partner to handle all Nordic PR activities across the brand’s four different business units – and the choice fell on Related.

Cooler Master was driven by a passion for PC building and wanted to bring the unique and rewarding experience of building one’s own PC to both professional and hobby-based users worldwide.

As such, one of the primary goals of Related’s PR effort was to communicate the unique USPs of Cooler Master’s products – be it cases, cooling products, power supplies or computer peripherals – to Nordic tier 1 media within tech, hardware, and gaming.

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