Skip to content
Case

Ongoing press activities for Danish chain of opticians

Ongoing press activities for Danish chain of opticians
Lifestyle

 

Related has been working for Optik Team – a Danish chain of opticians – since 2011. The chain consists of close to 160 individual opticians, making Optik Team one of the biggest chains of opticians in Denmark.

On behalf of Optik Team, Related handles traditional PR activities with the purpose of securing the individual opticians valuable media exposure in their local areas (regional and local press effort), while also securing Optik Team exposure as a chain/brand (national press effort).

This is achieved through monthly press releases that Related plans, writes and distributes – resulting in extensive press coverage of the local opticians and the chain.
In addition to this, Related assists Optik Team in social media management; each month, Related compiles a content calendar with optional Facebook posts for all the local opticians – closely tied to the content of the PR efforts.

Other cases

Mutti: Hiking and Outdoors Themed Influencer Collaboration and Event
Lifestyle

Mutti: Hiking and Outdoors Themed Influencer Collaboration and Event

Italian canned tomato producer Mutti Pomodoro has a strong love for the environment where their tomatoes are grown and for nature in general – a love they share with many Norwegians. To create a sense of closeness with Norwegian consumers by connecting Mutti to topics that are relevant and dear to Norwegian hearts and minds …
See case
Intimate foodie event to increase awareness about Irish high-quality beef
Lifestyle

Intimate foodie event to increase awareness about Irish high-quality beef

On behalf of our client Bord Bia, we arranged an intimate bbq event to let a group of Swedish influencers experience the exquisite taste and quality of Irish beef.   Irish beef has an exquisite taste and quality, and although this is a very clear message to convey, nothing beats letting people taste the grass …
See case
Content creation: Articles for OptikTeam membership magazine
Lifestyle

Content creation: Articles for OptikTeam membership magazine

RELATED HAS BEEN CREATING CONTENT FOR OPTIKTEAM’S BI-ANNUAL MEMBERS MAGAZINE UPDATE SINCE 2019.   Since 2019, Related has created content for the bi-annual members magazine UPDATE on behalf of our client OptikTeam – a chain of about 170 Danish opticians. The purpose of the magazine is to educate, inspire and share knowledge among the members …
See case
Logitech VC: Hybrid Meeting Etiquette Guide x Rhetorics KOL
Lifestyle

Logitech VC: Hybrid Meeting Etiquette Guide x Rhetorics KOL

Logitech teamed up with Swedish rhetorics expert and public speaker Elaine Eksvärd in order to help companies facilitate more successful hybrid meeting experiences.   Logitech’s B2B area – Video Collaboration – is aiming for a thought leadership approach, which positions the brand as a go-to partner for companies who want better equipment to secure successful collaboration …
See case