Skip to content
Case

Nordic PR launch of Blue Microphones

Nordic PR launch of Blue Microphones
Lifestyle

 

Blue Microphones is one of the world’s most famous microphone companies. At the turn of the millennium, Blue introduced USB microphones and spawned the revolution of home recording.

But until 2016, Blue Microphones had yet to make their entrance into the Nordic market. To change this, Related was hired as their Pan-Nordic PR agency to oversee an extensive PR campaign with the purpose of introducing the Nordic customers to Blue’s acclaimed USB microphones.

In the first three months of the collaboration, a targeted PR effort that consisted of a combination of press releases, extensive media pitches, and the distribution of more than 50 USB microphones to key media and influencers (YouTubers and Bloggers) was carried out. This resulted in extensive coverage of the brand’s entrance into the market and numerous top score reviews.

Since then, Related has been in charge of all Nordic PR for Blue – including ongoing product launches of both USB microphones and Blue’s high-end headphones.

Other cases

Mutti Bullet Journal: Branding Campaign Using Creative Habit Tracker
Lifestyle

Mutti Bullet Journal: Branding Campaign Using Creative Habit Tracker

In late 2022 our client Mutti launched a new sustainable certification, Zero Residue of Pesticides (ZRP), for their popular Passata tomato product in Sweden. An integral part of Mutti’s brand vision is to constantly grow and improve, and the ZRP marking is a direct result of this. But Mutti wanted to extend the theme and …
See case
Unique artwork and creative content production for Logitech for Creators
Lifestyle

Unique artwork and creative content production for Logitech for Creators

Logitech’s sub-brand Logitech for Creators (LFC) is all about creativity and helping creators share their passion. We initiated a collaboration with two Nordic artists to showcase how LFC’s products can help creative content creators showcase their talent to their audiences. The collaborations included both content for the creators’ own platforms, content for LFC’s global Instagram …
See case
Mutti: Outdoor Cooking Campaign and Event
Lifestyle

Mutti: Outdoor Cooking Campaign and Event

Norwegian outdoor cooking campaign: Influencer hiking event & recipe collab   Italian tomato producer Mutti Pomodoro has a strong love for nature and the environment where their tomatoes are grown – a love they share with many Norwegians.   By connecting Mutti to topics that are relevant and dear to Norwegian hearts and minds – …
See case
Intimate foodie event to increase awareness about Irish high-quality beef
Lifestyle

Intimate foodie event to increase awareness about Irish high-quality beef

On behalf of our client Bord Bia, we arranged an intimate bbq event to let a group of Swedish influencers experience the exquisite taste and quality of Irish beef.   Irish beef has an exquisite taste and quality, and although this is a very clear message to convey, nothing beats letting people taste the grass …
See case