Since the 90’s, Creative has been world famous for their Sound Blaster sound cards, which set new standards for PC audio when it became popular to build your own computer.
So when Related was appointed Pan-Nordic PR agency for Creative in 2014, the goal was to leverage the brand’s existing heritage, while also repositioning Creative as a lifestyle audio brand with high-quality audio products for general consumers.
For Creative, we handle everything from press releases about new products, coordination of media reviews and competitions to invitations and coordination with media in relation to international trade shows (e.g. IFA, Gamescom, CES etc.). In addition to traditional media, we also focus greatly on “new” media, and we are always looking for opportunities with big as well as upcoming influencers (e.g. gaming YouTubers and lifestyle bloggers).
At Related, we strive to create synergies and added value for our clients across our two business units; tech and travel. So when our travel consultants in 2017 coordinated a blogger trip to Las Vegas for some of Scandinavia’s most popular travel and lifestyle bloggers, we used this opportunity to equip the bloggers with a newly launched Bluetooth speaker from Creative, perfect for travelling. This resulted in valuable blog exposure for the Bluetooth speaker – live from Las Vegas.