Logitech teamed up with Swedish rhetorics expert and public speaker Elaine Eksvärd in order to help companies facilitate more successful hybrid meeting experiences.
Logitech’s B2B area – Video Collaboration – is aiming for a thought leadership approach, which positions the brand as a go-to partner for companies who want better equipment to secure successful collaboration between teams – across distances.
Via a survey, we discovered that only approx. 30% of Nordic companies have hybrid meeting guidelines in place. Therefore, we teamed up with the well-known Swedish rhetorics expert and public speaker Elaine Eksvärd to create a set of etiquette guidelines for hybrid meetings to help management and HR teams facilitate more successful meeting experiences.
As a supplement, in collaboration with Elaine Eksvärd we created one-pagers with bullet point messaging, highlighting the most important go-to advice for hybrid meeting participants at employee level.
The guide was placed on Logitech’s website behind an e-mail wall with the goal of creating leads.
Key aspects from the guide were used for press material where Elaine Eksvärd was mentioned as expert for endorsement. This generated publicity in key B2B target titles like Hrmagasinet, HR Chefen, and It-karriär to name a few.
As icing on the cake, Elaine Eksvärd published organic posts on her LinkedIn and Instagram, endorsing and driving traffic to the guide, reaching 211,448 followers.
Find the guide right here.